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  1. Getting the Voice of the Customer Right: Mastering the Art of Customer Visits

    Workshop: Nov 2 - 3 / Chicago, IL

    A two day workshop on how to conduct good customer visits to gain valuable market insight.

  2. Getting the Voice of the Customer Right

    Workshop: Dec 3 - 4 / San Diego, CA

    An intensive, two-day seminar on how to design, conduct and analyze customer visits for new product innovation. Learn proven techniques to identify customer needs -- including unmet, unspoken needs -- and significantly boost your product success rate.

  3. Defining Customer Value with VoC

    Conference: Nov 18 - 19 / Atlanta, GA

    A two-day interactive conference on how to develop, implement and reap greater value from your Voice of the Customer initiatives.

  4. Predictive Analytics: Using Statistics in Business Innovation

    Audio Session: Wednesday, October 7, 2009 1:00pm

    Predicting the market performance of an innovative idea requires an understanding of the difference between data and knowledge. More importantly, an innovation manager must plan how to meet customer needs based on consumer behaviors. This becomes straightforward through the use of predictive analytics, and the yield of successful innovative products in a balanced portfolio becomes much more predictable no matter which development processes are ultimately engaged.

  5. The Brand-ABLE Framework - How to Craft a Compelling Brand

    Audio Session: Wednesday, June 17, 2009 1:00pm

    Audio Session on how to craft a meaningful brand position and create sustainable competitive advantage.

  6. Managing Customer Requirements in Volatile Environments

    Audio Session: Wednesday, January 30, 2008 1:00pm

    In this audio session, Preston Smith will guide you through the techniques of Flexible Development that allow developers to respond to new information, thus delivering fresher products to customers.

  7. Technology and Strategy Roadmapping Implementation Kit

    Publication | Posted: 2008-08-01

    The Technology and Strategy Roadmapping Implementation Kit is a guide based on practitioner insights and experience

  8. Managing Customer Requirements in Volatile Environments: How Flexible Product Development Can Reduce the Cost of Change Locked

    Research | Posted: 2008-02-14

    In fast-paced, competitive markets product requirements seem like a moving target. How can you and your team keep up? While freezing requirements may seem like a good idea, studies demonstrate that product development teams can rarely afford to freeze requirements before any development work begins. The challenge is accommodating change without wreaking havoc on the schedule and budget. In this audio session, Preston Smith presents an approach to Flexible Development that describes how to use the concept of product vision to guide design decisions and feature tradeoffs; how to use front-loaded prototyping to elicit feedback from customers and other stakeholders while the cost of change is low; how to engage both engineering and marketing professionals in customer research activities; how to create leading indicators for requirements change; how to find and involve lead users who will reveal untapped opportunities. (34 pages)

  9. Gaining Customer Insight: Practitioners and Experts Share Their Methods for Discovering Customer Needs Locked

    Research | Posted: 2007-09-06

    This overview of an August 2007 conference summarizes a range of viewpoints about how to gain and incorporate insights from customers. Speakers from such firms as Intel, Boston Scientific, Steelcase, Microsoft, Sun Microsystems and others, discussed their experience with a range of customer data-gathering methods from ethnography, to focus groups, to customer design experimentation and value opportunity charts. Experts and key note speakers offered recommendations on how best to translate customer data into features that help product and service offerings succeed in the marketplace. (6 pages)

  10. Insights from General Motors: Balancing VOC with Engineering Creativity and Business Needs Locked

    Research | Posted: 2006-02-24

    Most companies collect Voice of the Customer (VOC) information and many do it well. Tthe biggest challenge, however, lies in how to use that information and to integrate it into strategic product development decisions. MRT spoke with Vince Barabba, former General Manager for Strategy and Knowledge Development at General Motors (GM), to understand the drivers and practices behind VOC research at GM from the leadership perspective. This report contains a practitioner’s first-hand account of the practices, the challenges and the pitfalls of utilizing customer “voice” information in product development illustrated by several brief case examples. (8 pages)

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