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  1. Alliance Constellations – When More Partners Lead to Greater Product Success: Summary of Audio Session Locked

    Research | Posted: 2006-06-18

    Related Links: Transcript (22 pages) | Audio (mp3) The concept of alliance constellations focuses not on the individual deal but on the entire network of alliances surrounding a company. In this discussion, Ben Gomes-Casseres, of Brandeis University and Alliance Strategy Consulting, presents the fundamentals of alliance strategy focusing on the structure and management of constellations. Ben discusses the five components of an alliance strategy and that the key is to allow the business strategy to drive the design and management of the relationships. He discusses several examples of alliance constellations and the differing motives and strategies behind them. Ben also examines the key success factors for deriving sustained value from an alliance strategy. In a Question & Answer session, he answers practical questions about such topics as governance models for alliances; evaluating the results of strategic alliances; organizing an alliance capability within an organization; and internal incentives for alliance management. Download the summary below. (8 pages) For presentation slides, contact us.

  2. Alliance Constellations – When More Partners Lead to Greater Product Success: Transcript of Audio Session Locked

    Research | Posted: 2006-06-18

    The concept of alliance constellations focuses not on the individual deal but on the entire network of alliances surrounding a company. In this discussion, Ben Gomes-Casseres, of Brandeis University and Alliance Strategy Consulting, presents the fundamentals of alliance strategy focusing on the structure and management of constellations. Ben discusses the five components of an alliance strategy and that the key is to allow the business strategy to drive the design and management of the relationships. He discusses several examples of alliance constellations and the differing motives and strategies behind them. Ben also examines the key success factors for deriving sustained value from an alliance strategy. In a Question & Answer session, he answers practical questions about such topics as governance models for alliances; evaluating the results of strategic alliances; organizing an alliance capability within an organization; and internal incentives for alliance management. Download below.(22 pages)

  3. Global Product Development - Markets and Customers: Summary of Audio Session Locked

    Research | Posted: 2006-04-04

    This summary of an audio session with Gerard Bol (Shell Exploration and Production) and Jerry McColgin (Venture2) focuses on the issue of developing products for global markets and customers. The participants discussed such topics as how to get products accepted in local markets; factors for determining when to have a physical presence in a new geography; ways of keeping track of developments in local markets; balancing global and grass roots development; and the challenges of handing off technology developed in one region, to a development group in another. (7 pages)

  4. Global Product Development - Markets and Customers: Transcript of Audio Session Locked

    Research | Posted: 2006-04-04

    This transcript of an audio session with Gerard Bol (Shell Exploration and Production) and Jerry McColgin (Venture2) focuses on the issue of developing products for global markets and customers. The participants discussed such topics as how to get products accepted in local markets; factors for determining when to have a physical presence in a new geography; ways of keeping track of developments in local markets; balancing global and grass roots development; and the challenges of handing off technology developed in one region, to a development group in another. (17 pages)

  5. NPD Alliances and Co-Development: A Framework & Overview Locked

    Research | Posted: 2006-01-27

    What are product development alliances? Why co-develop products and what are the challenges of partnering? What lessons learned from other companies should be kept in mind when embarking on co-development initiatives? This report, based on secondary research, briefly addresses each of these questions, and provides bullet-level tips and insights on assessing potential partners; negotiating co-development contracts; on-going alliance management; and the pitfalls and challenges of co-developing new products. (4 pages)

  6. Global Product Development: Summary of Audio Session Locked

    Research | Posted: 2005-10-17

    Related Links: Audio - mp3 or wma | Transcript (21 pages) In this summary of a MRT member-only audio session, a group of European participants discussed the challenges of cross-border product development. They discussed issues of trust and communication between partners. They also discussed language differences - even between partners who are supposed to speak the same language. Participants gave examples of practices for building alignment, for communicating across borders and for integrating cross-cultural teams. The session identified key areas of complexity for global teams, as well as the issues where a common vocabulary is most necessary for successful global product development. (6 pages)

  7. Global Product Development: Transcript of Audio Session Locked

    Research | Posted: 2005-10-17

    In this transcript of a MRT member-only audio session, a group of European participants discussed the challenges of cross-border product development. They discussed issues of trust and communication between partners. They also discussed language differences - even between partners who are supposed to speak the same language. Participants gave examples of practices for building alignment, for communicating across borders and for integrating cross-cultural teams. The session identified key areas of complexity for global teams, as well as the issues where a common vocabulary is most necessary for successful global product development. (21 pages)

  8. Co-Development Insights from Eli Lilly: Creating a Dedicated Alliance Management Function Locked

    Research | Posted: 2005-10-13

    Michael O. Ransom is Alliance Manager at Eli Lilly and Company, responsible for several late-stage development and commercial alliances, and a core instructor for Lilly’s alliance management training programs. This report summarizes a presentation by Mike which provides both a case for and a process of pursuing partnering as a company strategy through the creation of a dedicated alliance management function. Distinct from alliance project implementation, this function works to ensure development of successful alliance relationships. Download the text summary below and then click here to download the accompanying presentation slides (29 slides). (9 pages)

  9. NPD Alliances and Co-Development: Summary of Audio Session Locked

    Research | Posted: 2005-07-18

    Related Links: Audio - mp3 or wma | Transcript (17 pages) In this summary of a MRT member audio session, Naser Chowdhury, Global Product Manager at Air Products & Chemicals, Curt Raschke, Senior Member Technical Staff, Texas Instruments, and Jan Wells, Director of Program Management, GMP Companies, Inc. approach a range of issues related to developing products and engaging in broader alliances with external partners. The panel discusses the distinction between co-development and strategic alliances; the role of co-development in fostering innovation; measuring co-development performance; creating alignment at the business and at the project level; allocating resources in co-developed projects; using different agreements to create alignment at various levels of the organization; and dealing with cultural differences between partners. (10 pages)

  10. NPD Alliances and Co-Development: Transcript of Audio Session Locked

    Research | Posted: 2005-07-14

    In this transcript of a MRT member audio session, Naser Chowdhury, Global Product Manager at Air Products & Chemicals, Curt Raschke, Senior Member Technical Staff, Texas Instruments, and Jan Wells, Director of Program Management, GMP Companies, Inc. approach a range of issues related to developing products and engaging in broader alliances with external partners. The panel discusses the distinction between co-development and strategic alliances; the role of co-development in fostering innovation; measuring co-development performance; creating alignment at the business and at the project level; allocating resources in co-developed projects; using different agreements to create alignment at various levels of the organization; and dealing with cultural differences between partners. (17 pages)

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