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Research & Publications

Research & Publications is a growing collection of case studies, presentations, research reports and other resources focusing on product development, R&D, and innovation management.  These concise reports provide practitioner insights, company examples, benchmarks and thought-leading viewpoints. 

MRT's FastTrack is the leading network of industry practitioners responsible for new product development, technology development, and business development from all industries. Access to the full content of the following articles is for members of Management Roundtable FastTrack. Memberships are offered to individuals on an annual basis for just $495.  For more information on joining FastTrack click here.

To see all the material available in this knowledge repository, use the search engine, click on focus topic, or see our most recent updates below.

CoDev 2008 Congress Looks to Open Innovation as an Engine of Turbo-Charged Growth Locked

Research | Posted: 2008-02-19

In January 2008, The Management Roundtable (MRT) and the Product Development and Management Association (PDMA) held their seventh international CoDev (Co-development) Congress, in Scottsdale, AZ chaired by Cheryl Perkins, president and founder of Innovationedge and former Chief Innovation Officer for Kimberly-Clark. For attendees and speakers alike, the summit offered a rich opportunity to anticipate the future of co-development in light of lessons learned. In a pre-conference workshop, Henry Chesbrough, Executive Director of the Center for Open Innovation at UC Berkeley's Haas School of Business, and Kevin Schwartz, principal consultant with PRTM, presented six key skills for successful open innovation. In the conference that followed, speakers from Kraft, Kodak Procter & Gamble, NanoFilm, Inc., and Hawker Beechcraft Corporation, among others, presented case studies many of which emphasized that open innovation is no longer an optional strategy – it is a necessity for growth and for corporate survival. The speakers also emphasized that open innovation is a culture that must be developed not only in the R&D function but throughout the enterprise. (8 pages)

Managing Customer Requirements in Volatile Environments: How Flexible Product Development Can Reduce the Cost of Change Locked

Research | Posted: 2008-02-14

In fast-paced, competitive markets product requirements seem like a moving target. How can you and your team keep up? While freezing requirements may seem like a good idea, studies demonstrate that product development teams can rarely afford to freeze requirements before any development work begins. The challenge is accommodating change without wreaking havoc on the schedule and budget. In this audio session, Preston Smith presents an approach to Flexible Development that describes how to use the concept of product vision to guide design decisions and feature tradeoffs; how to use front-loaded prototyping to elicit feedback from customers and other stakeholders while the cost of change is low; how to engage both engineering and marketing professionals in customer research activities; how to create leading indicators for requirements change; how to find and involve lead users who will reveal untapped opportunities. (34 pages)

The Honeymoon is Over - Now What? How to Leverage, Integrate and Combine Product Offerings Post Merger/Acquisition: Transcript Locked

Research | Posted: 2008-02-01

Transcript for the audio session: The Honeymoon is Over - Now What? How to Leverage, Integrate and Combine Product Offerings Post Merger/Acquisition (17 pages).

The Honeymoon is Over - Now What? How to Leverage, Integrate and Combine Product Offerings Post Merger/Acquisition Locked

Research | Posted: 2008-02-01

Related Links: Audio | Transcript (17 pages) | Slides(23 pages) The last decade has seen massive corporate consolidation in a number of industries. While the reasons for this trend are many, most acquirers seek to incorporate the acquired technology into the product line offerings as quickly as possible. This is easier said than done as statistics show that 83% of all mergers and acquisitions fail to achieve increased shareholder value after one year. In this audio session, Tim Bosch, chief architect in the medical division of Foliage, a technology consulting and product development company, discusses strategies for beating this statistic. Based on successful examples of how companies effectively plan their post-acquisition product integration activities, Bosch advises firms how to perform in-depth due diligence; he then describes how to define a sound business, product and technology strategy and ensure that these strategies align. Bosch also discusses how to view the R&D budget as the driver of revenue growth and profitability. As industry expansion continues to drive new cycles of innovation, the winners of the battle for market share, says Bosch, will be those who can best leverage their combined technology assets to provide differentiated value to both their customers and shareholders. (10 pages)

The Honeymoon is Over - Now What? How to Leverage, Integrate and Combine Product Offerings Post Merger/Acquisition -- Presentation Locked

Research | Posted: 2008-01-18

The last decade has seen massive corporate consolidation in a number of industries. While the reasons for this trend are many, most acquirers seek to incorporate the acquired technology into the product line offerings as quickly as possible. This is easier said than done as statistics show that 83% of all mergers and acquisitions fail to achieve increased shareholder value after one year. In this audio session, Tim Bosch, chief architect in the medical division of Foliage, a technology consulting and product development company, discusses strategies for beating this statistic. Based on successful examples of how companies effectively plan their post-acquisition product integration activities, Bosch advises firms how to perform in-depth due diligence; he then describes how to define a sound business, product and technology strategy and ensure that these strategies align. Bosch also discusses how to view the R&D budget as the driver of revenue growth and profitability. As industry expansion continues to drive new cycles of innovation, the winners of the battle for market share, says Bosch, will be those who can best leverage their combined technology assets to provide differentiated value to both their customers and shareholders. (23 pages)

Intellectual Property Challenges in Co-Development Relationships Locked

Research | Posted: 2007-12-07

Co-development projects present a host of special management challenges. Among them the management of Intellectual Property (IP) is particularly difficult. In a 2006 presentation, Gene Slowinski of Rutgers University and Alliance Management Group and Kim Zerby, an attorney with The Procter and Gamble Company, shared their experience regarding the major challenges and pitfalls surrounding IP in co-development programs. Supplemented by a November 2007 interview with co-author Gene Slowinski, this article takes the reader through a proven model for Co-Development – Want, Find, Get and Manage – and outlines the IP challenges and potential solutions at each stage. The articleprovides key IP-related questions that need to be resolved at each phase of a co-development project. It argues for a strong link between IP and business strategy, for developing an organized, visible and available IP portfolio, and for fostering close links between Legal and R&D professionals. (5 pages)

Reassessing the Fundamentals of Measurement: Report From a 2007 Metrics Conference Locked

Research | Posted: 2007-11-25

Management Roundtable's twelfth annual conference on Product Development Metrics began on November 5, 2007 in Chicago and focused on two themes: Increasing Return on Innovation and Achieving Organic Growth. This summary report of the conference proceedings emphasizes the areas where speakers saw a need to question some of the fundamental assumptions around metrics. Keynote speak Larry Keeley, for instance, cited a 96 percent failure rate for innovation projects. For Keeley, this sobering statistic suggests that the degree of effectiveness of innovation initiatives is largely unknown in most companies. Keeley and other speakers offered some counterintuitive suggestions for companies confronted by the challenge of applying metrics to innovation. Case studies from such firms as Rockwell Collins, Intel, Kimberly-Clark, Tellabs, DJO, and MEDRAD demonstrated how a range of companies in several different industries met the challenge of measuring innovation, with a special emphasis on tying metrics to overall strategy. (6 pages)

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Intellectual Property Protection and Management Issues in Open Innovation and Co-Invention Efforts Locked

Research | Posted: 2007-10-29

A Presentation by Dr. Paul B. Germeraad, President, Intellectual Assets, Inc. In this presentation, Dr. Germeraad discusses Intellectual Property (IP) in light of the premise that open innovation will speed and enhance new business development efforts. He focuses on design principles for IP ownership, and on the issues surrounding the ownership of jointly developed IP in different regions of the world. Dr. Germeraad also discusses global IP protection and an approach to IP infringement from a business (as opposed to a legal) perspective. The presenter also discusses (1) how to determine and negotiate which IP rights will belong to which party in an open innovation environment; (2) how to manage which innovations should occur in which regions of the world to best control IP ownership; (3) how to use foreign R&D labs to advantageously conduct R&D, test market new ideas, and secure IP rights without undo interference by other IP holders; (4) how to assess the open innovation business risk associated with various IP landscapes. Examples from leading corporations will be used to present different approaches to IP. (17 Pages)

Talk to Your CFO: How to Justify New Product Investments MP3 Locked

Research | Posted: 2007-10-24

MP3 download of Talk to Your CFO: How to Justify New Product Investments

Managing International Projects Locked

Research | Posted: 2007-10-24

MP3 download of Managing International Projects audio session

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