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Global Product Development: Summary of Audio Session

Overview

Related Links:  Audio - mp3 or wma | Transcript (21 pages)

In this summary of a MRT member-only audio session, a group of European participants discussed the challenges of cross-border product development.  They discussed issues of trust and communication between partners.  They also discussed language differences - even between partners who are supposed to speak the same language.  Participants gave examples of practices for building alignment, for communicating across borders and for integrating cross-cultural teams.  The session identified key areas of complexity for global teams, as well as the issues where a common vocabulary is most necessary for successful global product development. 
(6 pages)

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