Overview

Related Links:  Audio - mp3 or wma | Transcript (17 pages)

In this summary of a MRT member audio session, Naser Chowdhury, Global Product Manager at Air Products & Chemicals, Curt Raschke, Senior Member Technical Staff, Texas Instruments, and Jan Wells, Director of Program Management, GMP Companies, Inc. approach a range of issues related to developing products and engaging in broader alliances with external partners.  The panel discusses the distinction between co-development and strategic alliances; the role of co-development in fostering innovation; measuring co-development performance; creating alignment at the business and at the project level; allocating resources in co-developed projects; using different agreements to create alignment at various levels of the organization; and dealing with cultural differences between partners.
(10 pages)

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