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Managing the Virtual Product Development Organization:  Lessons from Navitrak

Overview

Navitrak International Corporation, a Canadian developer of products providing navigation information for commercial and consumer applications, cultivated a distinctive approach to managing the virtual organization. A small and aggressively entrepreneurial company, Navitrak created a strong market presence through developing a robust, inter-networked approach with a great deal of flexibility. Conceived from the beginning as a virtual organization, Navitrak leveraged its core skills, taking advantage of a growing pool of displaced technical and business talent, to skillfully optimize available technologies and respond quickly to new opportunities. 
(6 pages)

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