Overview

As development budgets tighten and resources shrink, co-development has become an attractive option for leveraging competitive advantage, beating competitors to market, and delivering innovative products.  Collaborative partners, however, can take on many guises and at Santa Clara, CA-based Affymetrix, Inc., customers are the partners of choice.  Defining and managing these customer relationships across its entire product research and development spectrum, is a key factor in the company’s efforts to commercialize innovative technology.  The lesson from Affymetrix is that a high-performing and effective co-development program requires a full-time commitment to the success of the collaboration.
(7 pages)

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