Overview

For the second portion of this article, Management Roundtable interviewed Michael McGrath and Mark Deck, of consulting firm Pittiglio Rabin Todd & McGrath, to build a deeper understanding of the application of their R&D Effectiveness Index.  The Index is an aggregate measure of the overall success of a company's product development efforts.  It serves as an overall metric at a level above individual products and development projects, and provides management with a tool to measure the effectiveness of its product development process.  In this interview, McGrath and Deck describe the origins of the Index and outline the ways in which it can be applied to improve R&D performance.
(5 pages)

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