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Abbott Laboratories’s Diagnostics Division Adopts Standardized Approach to Customer-Driven Design


Responding to challenges in the health care market, pharmaceutical and medical products industry giant, Abbott Laboratories, decided it was time to add more rigor to its product definition process. Challenges arose from the fact that initial design goals were neither properly stated nor communicated throughout the development process. It had also become clear that Abbott needed a better method to evaluate differences across market segments – including global markets.  Abbott responded by putting in place a process they called Customer Driven Design Goals (CDDG).  This process is a rigorous means for Abbott to gather customer information; develop customer requirements; generate metrics for the requirements; validate, prioritise and select requirements; and generate product design goals.
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