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Measuring R&D's Linkage To Corporate Strategy: It Can Be Done

Overview

In this commentary, Brad Goldense defines the approach for creating a metric that shows the degree of linkage between R&D and corporate strategy. Using a deceptively simple method, Goldense shows how to draw data from respective metrics sets and combine them to provide new information that could be significant to corporate strategy and policy deployment. Goldense also draws from his firm’s survey data to show the degree to which most companies are tracking this information.
(4 pages)

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