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Co-Development Business Models – Key Success Factors and Best Practices

Overview

Al Choperena,  Worldwide Vice President of R&D, Advanced Sterilization Products
Advanced Sterilization Products is a Johnson & Johnson company that develops and markets systems for infection prevention.  In this presentation at the Management Roundtable’s CoDev 2004 conference, Al discusses the drivers behind co-development and the importance of a co-development model.  The critical elements of a co-development arrangement are outlined, along with the structure and lessons learned from case examples.
(31 pages)

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