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Herman Miller Takes Strategic Approach to Co-Development

Overview

Herman Miller, Inc., a company with over 80 years of market leadership in its field, has long engaged in collaborative relationships with the design community as a basic feature of its new product development process.  More recently, the company has explored and tested the potential that co-development projects have to offer for short-term and long-term business strategy.  From the experience thus far, collaboration has, among other benefits, enhanced innovation and provided a deeper bench of resources.  In this report, an experienced co-developer details the nuts and bolts of co-development tactics and strategy.
(7 pages)

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