Overview

In order to create innovative products faster, Moen, one of the largest suppliers of plumbing products in the world, found a co-development partner that offered complementary core competencies and a willingness to make a reciprocal investment in a long-term relationship.  Contrary to conventional wisdom, Moen deliberately chose a company with a radically different culture.  The reason:  Moen judged that the skills and creativity that an organization needs to be truly innovative aren't necessarily nurtured in a large-company culture like Moen’s.  This report describes the anatomy of a very successful co-development alliance between very different companies.
(7 pages)

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