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Strategic Alliances Take Senco Products in New Directions

Overview

Senco a developer of professional and industrial fastening systems, among other products, established a strategic alliance with Taiwan-based Depoan Company in order to compete in faster-changing and more competitive markets.  Realizing that its future growth depended on new product development, Senco chose to create a new position within the company dedicated to developing alliances that would enhance and accelerate the company's product portfolio.  Learn what went into Senco’s cross-cultural alliance, and some of the surprises that they managed along the way.
(6 pages)

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