Overview

In today’s global economy, Intellectual Property (IP) may be a company’s most valuable asset. To best leverage this asset, leading firms are using a tool called Patent Analytics to assess the competitive technology landscape and make strategic decisions about what technologies to invest in, when (and with whom) to partner or license, and which markets to pursue. This presentation, by technology innovation expert Tom Blailock, provides an overview on how to use Patent Analytics including case examples and multiple approaches.  This presentation covers: using a journalistic approach to develop the technology story; setting up the technology landscape assessment; white space; alternative solutions; search techniques; "Draining the Lake" and related metaphors; case examples and demonstrations.
(44 slides)
 

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