Overview

In January 2008, The Management Roundtable (MRT) and the Product Development and Management Association (PDMA) held their seventh international CoDev (Co-development) Congress, in Scottsdale, AZ chaired by Cheryl Perkins, president and founder of Innovationedge and former Chief Innovation Officer for Kimberly-Clark. For attendees and speakers alike, the summit offered a rich opportunity to anticipate the future of co-development in light of lessons learned. In a pre-conference workshop, Henry Chesbrough, Executive Director of the Center for Open Innovation at UC Berkeley's Haas School of Business, and Kevin Schwartz, principal consultant with PRTM, presented six key skills for successful open innovation. In the conference that followed, speakers from Kraft, Kodak Procter & Gamble, NanoFilm, Inc., and Hawker Beechcraft Corporation, among others, presented case studies many of which emphasized that open innovation is no longer an optional strategy – it is a necessity for growth and for corporate survival. The speakers also emphasized that open innovation is a culture that must be developed not only in the R&D function but throughout the enterprise.
(8 pages)

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