Overview

Co-development projects present a host of special management challenges. Among them the management of Intellectual Property (IP) is particularly difficult. In a 2006 presentation, Gene Slowinski of Rutgers University and Alliance Management Group and Kim Zerby, an attorney with The Procter and Gamble Company, shared their experience regarding the major challenges and pitfalls surrounding IP in co-development programs. Supplemented by a November 2007 interview with co-author Gene Slowinski, this article takes the reader through a proven model for Co-Development – Want, Find, Get and Manage® – and outlines the IP challenges and potential solutions at each stage. The article provides key IP-related questions that need to be resolved at each phase of a co-development project. It argues for a strong link between IP and business strategy, for developing an organized, visible and available IP portfolio, and for fostering close links between Legal and R&D professionals.
(5 pages)

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