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Gaining Customer Insight: Practitioners and Experts Share Their Methods for Discovering Customer Needs

Overview

This overview of an August 2007 conference summarizes a range of viewpoints about how to gain and incorporate insights from customers. Speakers from such firms as Intel, Boston Scientific, Steelcase, Microsoft, Sun Microsystems and others, discussed their experience with a range of customer data-gathering methods from ethnography, to focus groups, to customer design experimentation and value opportunity charts. Experts and key note speakers offered recommendations on how best to translate customer data into features that help product and service offerings succeed in the marketplace.
(6 pages)
 

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