Overview

A January 2007 conference on Co-Development moved the conversation about collaborative product development a notch forward. The conference participants and presenters took for granted that the business case for CoDev had been made. The focus has turned toward leveraging open innovation models and managing intellectual property (IP) around a core business strategy. Keynote speaker Henry Chesbrough, as well as other speakers from IBM, Kraft, Microsoft, Hewlett-Packard, Medtronics and others discussed such issues as the question of protecting and managing IP as a major building block of any open innovation opportunity; the growing range of open innovation options, various intellectual property strategies, and the business models that integrate both; developing a supplier capabilities matrix to help determine which suppliers showed greatest promise as co-development partners; forging an IP strategy to meet the challenge of creating a collaborative product based on customer experiences, and other issues around open innovation and IP. 
(5 pages)

Related links: Special Report on Open Innovation Practices; CoDev Conference 2008

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