Overview

Related Links:  Transcript (22 pages) | Audio (mp3)

The concept of alliance constellations focuses not on the individual deal but on the entire network of alliances surrounding a company. In this discussion, Ben Gomes-Casseres, of Brandeis University and Alliance Strategy Consulting, presents the fundamentals of alliance strategy focusing on the structure and management of constellations. Ben discusses the five components of an alliance strategy and that the key is to allow the business strategy to drive the design and management of the relationships. He discusses several examples of alliance constellations and the differing motives and strategies behind them. Ben also examines the key success factors for deriving sustained value from an alliance strategy. In a Question & Answer session, he answers practical questions about such topics as governance models for alliances; evaluating the results of strategic alliances; organizing an alliance capability within an organization; and internal incentives for alliance management. Download the summary below. (8 pages) For presentation slides, contact us.

You have attempted to access an area of the Management Roundtable site that requires you to be signed in or to have a different level of access.

Please log in with your email address and password below. If you are not a member, you may join Management Roundtable for additional benefits.

E-mail

Password Sign in

Forgotten your password? Click here to request your password

SPECIAL NO-RISK OFFER

Now you can try FastTrack for yourself. For just $89, you can access everything on FastTrack for 6 weeks. At the end of your introductory membership, you can renew your membership for a full year at the regular rate of $495 per year. If you're not 100% satisfied with your membership, simply contact us to receive a full refund!
 

OPTION 1	OPTION 2
OPTION 3 Not ready to commit yet? Become a registered user of Fast Track for free. Every month we make exclusive Fast Track articles available to our registered users.

 

 

---