Overview

What are product development alliances?  Why co-develop products and what are the challenges of partnering?  What lessons learned from other companies should be kept in mind when embarking on co-development initiatives?  This report, based on secondary research, briefly addresses each of these questions, and provides bullet-level tips and insights on assessing potential partners; negotiating co-development contracts; on-going alliance management; and the pitfalls and challenges of co-developing new products.
(4 pages)

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