Overview

Product development organizations, as parts of a wider corporation, confront the inevitability of change.  They will change – but will the change lead to creating value or to losing it?  This research report examines some of the challenges created by the pace of change in today’s business climate and some of the means by which alignment may be achieved in these fast-paced environments.  Based on studies of organizations like Schlumberger, ABB and Daimler/Chrysler, this report explores such issues as the difference between mutation and variation; understanding the importance of corporate culture in change initiatives; and the challenge of gaining alignment across national borders.  The report also concludes that effective organizational change involves a balance between the extremes of unbridled change and stagnation described by the poles of a) drift – doing more of the same because “that’s how we’ve always done it” and b) frenzy – uncontrolled change, or motion without progress.
(6 pages)

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