Right-Timing Product Design Decisions....

In the best of times, developing new products is far from an exact science.  Small decisions can make a big difference in the success of a new product, but often important decisions are made on instinct because there is not enough information available at the time that the decision is made. Introducing "planned" flexibility into the process can help organizations make better decisions when more information is available. Read more here. [requires brief site registration or FastTrack Membership]