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Selling Risky Projects to Risk-Averse Organizations: Short Video Explains How

One of the most frustrating aspects of innovation planning is that more often than not, truly innovative ideas are seen as ‘too risky.’ Leadership wants assurances that an NPD investment will yield a guaranteed return – measured in sales, market share, margins or other hard numbers. Unfortunately, innovation is full of unknowns and few such assurances exist. Many potentially lucrative ideas get nixed.
This need not be the case however. Watch Jay Paap's new 15-minute 
video Selling Risky Projects to Risk-Averse Organizations and learn how to gain approval for breakthrough ideas.