Getting the Most from Open Innovation

Scouting is one aspect of Open Innovation -- the next step is forming alliances. When successful, OI alliances reduce the risk and cost of launching innovative new products and/or entering new markets. But partnering is not easy. Common challenges include overcoming internal resistance, identifying suitable partners, reaching mutually beneficial agreements in a timely manner, aligning development practices, and finally, deciding when (and how) to exit -- or how to do it all over again.  

For hands-on guidance, sign up to attend Implementing Open Innovation Alliances: Tools, Techniques and Critical Success Factors - August 23-24, 2011, Cambridge MA. This course provides practical tools and a proven framework to find, choose, structure, and manage Open Innovation relationships – as well as fix and/or end partnerships that aren’t meeting goals. Receive action steps, industry case examples and competitive benchmarking insights.

Instructor: Gene Slowinski, Ph.D., author of Reinventing Corporate Growth and co-author of The Strongest Link. Featuring special presentations by Matthew Helton of Unilever, Stewart Mehlman of Praxair, and Matt Sagal, co-author of The Strongest Link and creator of the Alliance Framework.