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Evaluating & Choosing Opportunities When ROI is Unpredictable

In the second session of Management Roundtable's Innovation Leadership Guru Series, well-respected technology and innovation expert Jay Paap, president of Paap Associates, discusses a common dilemma facing organizations ? choosing and justifying innovative projects when hard numbers are unavailable. Paap points out that truly innovative projects have few, if any, 'hard numbers.' Though companies attempt to minimize risk by waiting until unknowns are resolved, the consequence is missing the window of opportunity while competitors step in. To overcome this dilemma, he provides non-quantitative but rational guidelines to decision-making, choosing opportunities and managing innovative projects.


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