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The Two Faces of Platform Innovation – Productivity and Revenue Growth

In the third session of Management Roundtable?s Innovation Leadership Guru Series, Marc H. Meyer, Professor, Northeastern University and author of "The Fast Path to Corporate Growth," discussed how industry leaders have been able to add new revenue streams - while lowering costs - through platform innovation. He provided guidelines and illustrative examples of platforming, building on core strengths, moving into adjacencies, creating new business models, and mitigating risk.


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