A talcum powder developer found a clearly expressed customer need ? a package that offered greater product control while not leaving a mess in the bathroom. The idea of repackaging their product in a more controlled and less messy package was thoroughly researched and clear goals for the project were established. The result? The project was cancelled. And yet management declared this project a success. Why? Because the decision was made the right way. That way was enabled by a method called the Boost? process. Adapting a select subset of tools from Six Sigma, the Boost process ensures that "decisions are based on data, rather than the strongest opinion," and enables teams to "objectively evaluate projects against objective criteria," said its creator Helen Tai. The Boost process enables developers to innovate successfully through customer database building. It also emphasizes strong project charters and thorough stakeholder analyses early in the PD process.

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