The absence of a materials engineering perspective on product development, may lead to unnecessary struggles and unrealized opportunities claimed Michael Pfeifer, President of Industrial Metallurgists, LLC in an April 2009 audio session. Pfeifer argued that materials engineering is a critical and strategic aspect of product design. He finds that "many products are not as successful as they could be" because they have neglected to consider the materials engineering perspective. Pfeifer outlined three major principles of materials engineering for product development and presented a four step process for better materials selection decisions.

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