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Palm, Inc. Global Partnerships Give a Small Player a Large Footprint

The emergence of a global market, however, provides fresh opportunities for smaller enterprises to demonstrate that agility can compensate for size.Today’s worldwide market also demonstrates that a smaller company has plenty of room to make use of the abundance of offshore resources that, leveraged carefully along with its own, can help it to compete with larger firms.Palm, Inc., has been doing precisely that by effectively partnering with non-US based ODM (original design manufacturing) firms to design, develop and launch new products.These offshore firms, especially those in Asia, enlarge its resource base, enabling Palm to have the kind of market presence enjoyed by larger companies in its product space. (6 pages)


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