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Technology Scouting Implementation Masterclass

How to Innovate, Disrupt and Gain Market Leadership

Date: August 13 - 14, 2013

Location: MIT Endicott House, Dedham, MA

Why Technology Scouting is Important -- How to Derive Maximum Benefit

Procter & Gamble’s CEO, Alan G. Lafley, was renowned for declaring over ten years ago that "half the company's ideas must come from the outside" -- a radical idea at the time. Indeed, P&G became one of the foremost leaders in external technology and innovation scouting, a position which continues to pay off. Going outside can both speed up and improve technical development, free up scarce internal resources for other high-impact activities, and lead to greater innovation as well as entry into new markets.

Most firms today recognize the importance of open innovation (OI) and technology scouting -- the challenge is translating the promise into profitable reality. Many begin their journey with the simple goal of filling gaps in their development skill-set, driven primarily by the need to implement approved projects in a timely way. They quickly learn that this tactical perspective, while adding value, limits the potential of external scouting. The real value comes from making OI and tech scouting an integral part of a long-term growth strategy and innovation culture.

Common implementation challenges include:

  • How do we set up a formal scouting program and mesh it with other development initiatives?
  • When do we scout – how do we gain strategic benefits beyond gap-filling?
  • Where do we look and how do we assess what we find?
  • What is success and how do we measure it?
  • How do we transfer technical know-how once we decide to go forward?

This interactive, practical, and example-filled workshop is designed to help those seeking maximum business impact and payback from scouting. Drawing on Dr. Paap’s deep expertise and 40+ years of experience, this highly-rated course is widely considered the definitive one on the subject. By attending you will come away with a practical guide to forming and managing a world-class scouting program. You will know how to cultivate an open culture, and how to choose and successfully integrate new technologies and opportunities.

Workshop Objective - Accelerate and Increase Scouting Return on Investment

The purpose of this two-day session is to give you proven tools and planning frameworks that you can immediately use to accelerate your development efforts and promote a more innovative product portfolio. Our goal is to help you develop the skills that will allow you and your team to effectively leverage internal technical capabilities by selectively going outside to meet strategic objectives. 

Jay PaapJay Paap is President of Paap Associates and is one of Management Roundtable's most highly rated instructors.  He also serves on the faculties of the Industrial Relations Center at Cal Tech and the Executive Program at The Sloan School (MIT), is a Fellow of The Society of Competitive Intelligence Professionals, and a PDMA Certified New Product Development Professional. He received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organization design.

Dr. Paap has been active in the management of technology for over 40 years, and has consulted with industrial and governmental organizations for over 35 years. Prior to founding Paap Associates, Jay was Partner at Data and Strategies Group, Principal at Ampersand Ventures, Director of Corporate Consulting at Venture Economics, and Associate Director of the Technology Management Group at Pugh-Roberts Associates. Before entering consulting, Jay was an officer in the US Air Force, responsible for developing and deploying advanced electronics equipment.

In 1992 he founded and ran the Commercialization Roundtable in which senior business development managers from major companies met every two or three months through 1995 to share experiences on corporate venturing and develop best practices concerning how major corporations can effectively commercialize new technology based concepts and businesses. Among the members of the Roundtable were AT&T, Digital, Dow, DuPont, GTE, IBM, MCC, Motorola, and Xerox.

For more information on Jay Paap, click here.
 

12 Key Benefits

By participating you will learn:

  • When going outside for new technologies can provide the most strategic benefits
  • How to identify technologies required to address current and/or future customer needs
  • How to repurpose or divest homegrown technologies not providing a return
  • How to anticipate and respond to emerging and potential disruptive technologies
  • How to proactively use technology disruption to gain market leadership
  • How to set up a formal scouting program; why it is necessary, what best-in-class companies are doing. How to implement a structured, focused approach
  • How to effectively use tools and techniques such as databases, brokers, crowdsourcing, user-based innovation, and trade shows
  • How to uncover opportunities before your competition
  • How to develop a comprehensive Sourcing Strategy using the Technology Sourcing Matrix
  • Where to find unexpected technology nuggets from diverse players including users, entrepreneurs, universities and government labs
  • How to choose and structure the most favorable arrangement (alliance, license, acquisition, joint development, and/or spin-out)
  • How to apply new externally-developed technologies for rapid commercialization

8 Key Deliverables

  • Technology Sourcing Matrix
  • Competitive intelligence gathering tools
  • Suggested resources to tap for new technologies
  • Comparative best practices from leading firms, what works and what doesn't
  • Comprehensive reference materials including list (with links) of intermediaries, brokers, databases -- and more -- to share with others at your organization
  • Guidelines for developing an implementation action plan
  • New network of peers and community to continue sharing ideas as well as partnership opportunities
  • Ongoing access to Dr. Paap for answers to your questions as you implement 

DAY ONE

8:00 – 8:30 Registration and Continental Breakfast

8:30 – 10:00 The Logic of External Sourcing

How it provides value:

  • Overcoming challenges to pursuing innovation internally: the three Rs: Resources - Risk - Resistance
  • Collecting the intelligence on emerging markets and technologies that fuel innovation
  • Stimulating innovation and new ways of thinking within your firm
  • Speeding time to market

10:00-10:15 Break

10:15-12:15 Technology Scouting

What it is and how it works:

  • The three basic elements of scouting
  • Organizational approaches – examples of some leading practitioner
  • Understanding your ‘External Sourcing Posture’
  • Keys to effective scouting
  • Measuring success – how you know you are providing value

12:15-1:30 Lunch

1:30-5:00 Identifying Technology Requirements

  • Developing a Sourcing Strategy to guide the search – the Technology Sourcing Matrix
  • Project driven requirements – using creative problem solving to accelerate developments
  • Technology forecasting – positioning the firm for the future
  • Scenarios and other strategic planning exercises
  • Disruptive technologies – what they are and how to protect yourself from being ‘disrupted.’
  • Using Technology Scouting to stimulate the ‘fuzzy front end’ of your development process

5:00-6:00 Networking Reception

DAY TWO

7:30 - 8:30 Continental Breakfast

8:30 – 12:00 Identifying Technology Sources

  • Sources of information – selected Competitive Technical Intelligence tools geared to the open innovation model
  • Mistakes firms make when seeking technical solutions externally
  • Unexpected sources of technology – the importance of looking outside one’s industry
  • The art of thinking generically about your needs
  • Assessing the fit – when is a fit a ‘good fit’

12:00-1:00 Lunch

1:00 –3:00 Managing the Transfer
Key steps in collaborative relationships

  • Structural options for leveraging external technology: licenses, alliances, acquisitions, spin-offs, and contracting
  • Managing Intellectual property – assigning value, attributing credit, and protecting your interests
  • Overcoming internal barriers to collaboration – the importance of managing the culture

3:00 – 4:30 Action Planning and Wrap-Up
4:30 Adjourn
 

Who Should Attend

This two-day session is recommended for anyone involved in technology and product innovation for growth and long-term competitiveness. It is ideal for VPs, Directors and Managers of Open Innovation, Scouting, Global Sourcing, Advanced Technology Development/R&D, Strategy, Marketing, and Business Development from all industries. Multidisciplinary teams are encouraged to attend to plan together under the guidance of Dr. Paap.  Whether you are new to scouting or experienced, you will receive valuable insights enabling you to achieve greater results sooner.

 

Just a few of the rave reviews this course has received...

"Best [workshop] I've been to in years."

Rich Marando
Director Technology and Innovation
Dana Corporation Structural Solutions Group


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"This is a valuable tool for corporate planning and an essential competition tool. In two days, an exceptional amount of valuable material was presented and explained."

Len Jenkins,
VP Technology Development
Crown Technology


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"Excellent job of [providing] insights on how a technology scout can contribute. "

Tom Mildenhall
Technology Scout
Kimberly-Clark


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"Session provided key elements of tech scouting and outsourcing needed in our R&D program."

Mike Goettel
Engineering Manager
Blount Inc.
 

Schedule:
On day one, registration/continental breakfast begins at 8:00am and the day ends with a reception at 5-6 pm; on day two, breakfast is available at 7:30am, session begins at 8:30am and concludes at 4:30pm. Please refer to the agenda for details.

Fee:
$1995/person. Fee includes program materials, luncheons, continental breakfasts, networking reception and refreshment breaks.

Team Discounts:
Groups of 3 or more that register together may deduct $100 per person. Groups of 6 or more, please call 800-338-2223 for special pricing.

Location & Accommodations:
The session will be held at the MIT Endicott House,  MIT's offsite country campus, at 80 Haven Road, Dedham MA (exit 17 off Route 95/128 South) roughly 18 miles from Logan Airport. Download more information.

Room reservations:  We have a limited block of rooms at Endicott House, the rate is $140 per night (includes tax).  Please reserve early to ensure availability. Call Marilyn Mygan at 617-715-4900 or email mmygan@mit.edu and mention Management Roundtable.

No-Risk Guarantee:
Your satisfaction is 100% guaranteed – money-back or credit. If you’re not satisfied with the quality of this program, let us know in writing and we’ll refund your registration fee.

Cancellations/Substitutions:
You may send a substitute attendee in your place at any time with no penalty (please inform us in advance, if possible). Cancellations made within 5 business days are subject to a $500 administration fee or the full fee may be credited toward a future Management Roundtable program. No-shows are liable for the full fee.

Workshop Attire:
Business casual
 

How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EST)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.