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Technology Scouting Implementation Masterclass

How to Find & Commercialize New Innovations - Quickly, Profitably, and Systematically

Date: March 6 - 7, 2018

Location: MIT, Cambridge MA

Reserve by December 31 - save $200!

Jay Paap

Why Technology Scouting is Important -- How to Derive Maximum Benefit

Technology discovery and development are advancing at an increasingly rapid pace, while products are becoming increasingly complex and networked. The Internet of Things, voice recognition, machine learning, and blockchain are just a few examples of industry-changing technologies that require knowledge and integration of multiple disciplines. Clearly no single company can master all domains and still meet market windows.

Going outside is imperative, and a formal scouting program accelerates the process. It speeds up and improves technical development, frees up scarce internal resources for other high-impact activities, and leads to greater innovation as well as entry into new markets.

The challenge is doing it well. Many begin their journey with the simple goal of filling gaps in their development skill-set, driven primarily by the need to implement approved projects in a timely way. They quickly learn that this tactical perspective, while adding value, limits the potential of external scouting. As future society demands more intelligent, connected, energy efficient, and personalized solutions, the technologies and materials you embed in your products are an integral part of your long-term growth strategy. The ability to assess customer needs, technology readiness, cost viability, uniqueness - and more - is crucial. Integrating and swiftly getting to market is key. This is easier said than done.

Common implementation questions include:

  • How do we set up a formal scouting program and mesh it with other development initiatives?
  • When do we scout – how do we gain strategic benefits beyond gap-filling?
  • Where do we look and how do we assess what we find?
  • What is success and how do we measure it?
  • How do we transfer technical know-how once we decide to go forward?

This interactive, practical, and example-filled workshop is designed to help those seeking maximum business impact and payback from scouting. Drawing on Dr. Jay Paap’s deep expertise and 40+ years of experience, this highly-rated course is widely considered the definitive one on the subject. By attending you will come away with a practical guide to forming and managing a world-class scouting program. 

Workshop Objective: Accelerate New Product Success through Effective Scouting

The purpose of this two-day session is to give you proven tools and planning frameworks that you can immediately use to accelerate your development efforts and promote a more innovative product portfolio. Our goal is to help you develop the skills that will allow you and your team to effectively leverage internal technical capabilities by selectively going outside to meet strategic objectives. 

New Special Features! 

Tour of Cambridge Innovation Center (CIC) 

At the end of day one, we will walk next door to visit this thriving community of inventors and entrepreneurs. See where some of the most exciting new tech companies get their start. Beer, wine & cheese reception follows. 

Luncheon Guest Speaker: Randall S. Wright, Program Director, MIT Industrial Liaison Program

On day two, we'll hear from Randall Wright who convenes teams of researchers and faculty members to provide on-going emerging technology intelligence and strategic advice for the world's leading technology companies. He will share insights on emerging technologies and adoption landscapes critical to future business growth, as well as creation, development, and execution of programs of research between industry and MIT.

 

 

 

 

About the Instructor

Jay Paap is President of Paap Associates and is one of Management Roundtable’s most highly rated instructors. He also serves on the faculty of the Executive Program at The Sloan School (MIT), led executive workshops for the Industrial Relations Center at Caltech and Haas School, Cal Berkeley, is a Fellow of The Society of Competitive Intelligence Professionals, and a PDMA Certified New Product Development Professional. He received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organization design.

Dr. Paap is a much respected and sought-after speaker at workshops and conferences around the globe; he is the co-author of 'Anticipating Disruptive Innovation' which received the Maurice Holland award as the best practice article in Research Technology Management.

He has been active in the management of technology for almost 50 years, and has consulted with industrial and governmental organizations for over 40 years. Prior to founding Paap Associates, Jay was Partner at Data and Strategies Group, Principal at Ampersand Ventures, Director of Corporate Consulting at Venture Economics, and Associate Director of the Technology Management Group at Pugh-Roberts Associates. Before entering consulting, Jay was an officer in the US Air Force, responsible for developing and deploying advanced electronics equipment.

In 1992 he founded and ran the Commercialization Roundtable in which senior business development managers from major companies met every two or three months through 1995 to share experiences on open innovation and develop best practices concerning how major corporations can effectively commercialize new technology based concepts and businesses. Among the members of the Roundtable were AT&T, Digital, Dow, DuPont, GTE, IBM, MCC, Motorola, and Xerox.

Featured Guest Speaker

Randall Wright, Program Director, MIT Industrial Liaison Program
 

Randall WrightRandall S. Wright is a program director with MIT's Industrial Liaison Program. He manages the interface between the managements of companies, headquartered in the United States and Europe, and the senior administration and faculty of MIT. As a program director for MIT, he convenes teams of researchers and faculty members to provide on-going emerging technology intelligence and strategic advice for the world's leading technology companies. A sought-after speaker, he delivers keynote talks on emerging technology opportunities and challenges as well as counter-intuitive insights. Randall draws on extensive experience advising executives on a range of emerging technology areas including digital transformation, big data, robotics, green buildings, water efficiency, energy storage, biofuels, advanced materials, and manufacturing. He provides navigation and recommendations on the emerging technologies and adoption landscapes critical to future business growth, as well as creation, development, and execution of programs of research between industry and MIT.

 

 

 

12 Key Benefits 

 

By participating, you will come away with an action plan to set up or improve your organization’s scouting program. Specifically, you will learn how to:

  1. Implement a structured, focused approach; learn what best-in-class companies are doing
  2. Define your scouting strategy, know when it makes the most sense to go outside
  3. Apply insights about external technology options to stimulate ideas and speed development
  4. Select the best technology to match your needs – both current and future
  5. Re-purpose or divest homegrown technologies not providing a return
  6. Anticipate and proactively use technology disruption to gain market leadership
  7. Effectively use databases, brokers, crowdsourcing, user-based innovation, and trade shows
  8. Expand the benefit of trade shows and customer visits through better prep for your team
  9. Develop a comprehensive Sourcing Strategy using the Technology Sourcing Matrix
  10. Find unexpected technology nuggets; uncover opportunities before your competition
  11. Choose and structure the most favorable arrangement (alliance, license, acquisition, joint development, and/or spin-out)
  12. Rapidly commercialize new ideas and go to market

8 Key Deliverables

  • Technology Sourcing Matrix
  • Competitive intelligence gathering tools
  • Suggested resources to tap for new technologies
  • Comparative best practices from leading firms, what works and what doesn't
  • Comprehensive reference materials including list (with links) of intermediaries, brokers, databases and more to share with others at your organization
  • Guidelines for developing an implementation action plan
  • New network of peers and community to continue sharing ideas as well as partnership opportunities
  • Ongoing access to Dr. Paap for answers to your questions as you implement 

 

 

Day One: Focusing Your Scouting Program

Too often firms look outside in an ad hoc fashion merely to fill a technology gap. Scouting can provide much more than gap filling, however. It offers true strategic advantage and can drive innovation in surprising new ways -- if you know when to scout, and if you develop the right skills and tools. On Day One we will discuss the nature of innovation and when & how information about external technologies (scouting) can help you meet or exceed customer needs. You will learn to structure an effective program for your organization and identify 6 key areas where scouting has the most impact.

7:30-8:15 am                Registration and Continental Breakfast

8:15-9:45 am                The Logic of External Sourcing: How it Provides Value

• The starting point of innovation – information not ideas

• Sticky information – the challenges to finding information you need

• Why past success can be a barrier to innovation

• How scouting and crowd sourcing can help 

9:45-10:00 am              Refreshment break 

10:00-12:00 pm            Technology Scouting: What It Is and How It Works

• Scouting defined – the three basic elements of scouting

• Scouting and Open Innovation

• Organizational considerations

• Keys to effective scouting

• Measuring success – how you know you are providing value

12:00-1:00 pm              Luncheon

1:00-2:15 pm                Knowing When to Scout, Six Key Areas of Impact

• You have a gap to fill – accelerate development by leveraging skills of others

• Problem solving – find innovative solutions for you or your customers using APE™

• The sourcing strategy – strategically balance internal and external sourcing

2:15-2:25 pm                Coffee break

2:25-3:45 pm                Knowing When to Scout (continued)

• Scenario planning – position yourself for the possible future

• Technology forecasting – avoid being surprised by ‘Disruptive Technologies”

• Find new applications for your technology – for diversification base or sale

4:00-5:00 pm                Visit &Tour - Cambridge Innovation Center

5:15-6:15 pm                Beer, wine & cheese reception

 

Day Two: Making Technology Scouting Work

Knowing when and why to scout is just the start, you also need tools to find, assess, and act on technology trends and capabilities. Day two deals with the tools: Where to look, how to use conferences, trade shows, networks, and crowd sourcing to complement online searches. The best ways to tap into universities, government labs, entrepreneurial firms, and other places where technology is being developed and applied in new ways. How to weigh the pros & cons of internal development versus external sourcing -- and if you bring in technology, what arrangement makes the most sense and how do you best structure deals. The session ends with an open discussion about specific challenges participants face and how workshop leanings can be applied.

7:30-8:15 am                Continental Breakfast

8:15-10:00 am             Identifying Technology Sources

• Sources of information – selected Competitive Technical

Intelligence tools geared to the open innovation model

• Developing a search strategy using the QAIS™ framework

• Keys to finding the right technology – mistakes to avoid

10:00-10:15 am             Coffee break

10:15-12:00 pm            Identifying Technology Sources (continued)

• Scouting at conferences – using the FISH™ framework

• Strategies for using the internet and databases

• Less common sources: venture capitalists and crowd sourcing

• Overview of commonly used resources

12:00-1:00 pm             Luncheon talk - Randall Wright, Program Manager, MIT Industrial Liaison Program

1:00-2:15 pm                Managing the Transfer

Key steps in collaborative relationships

• Structural options for leveraging external technology: licenses,

alliances, acquisitions, spin-offs, and contracting

• The Alliance Strategy Process – a framework™ for managing external relationships

• Working with universities and government labs

• Managing Intellectual property – assigning value, attributing credit,

and protecting your interests

2:15-2:30 pm                Coffee break

2:30-4:30 pm                Organizational Challenges to External Sourcing

• Promoting a culture of cooperation

• Overcoming internal barriers to collaboration

• Making it work back home – challenges raised by session attendees

• Summary of key learnings and wrap up

Who Should Attend

This two-day session is recommended for those involved in technology and product innovation for growth and long-term competitiveness. It is ideal for VPs, Directors and Managers of Innovation, Scouting, Global Sourcing, Advanced Technology Development/R&D, Strategy, Marketing, and Business Development from all industries. Multidisciplinary teams are encouraged to attend together for greater traction. Whether you are new to scouting or experienced, you will receive valuable insights enabling you to achieve greater results sooner.

Attendance is limited so that Dr. Paap can provide hands-on guidance to all participants. Reserve early!

Just a few of the rave reviews this course has received...

"Best [workshop] I've been to in years."

Rich Marando
Director Technology and Innovation
Dana Corporation Structural Solutions Group

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"This is a valuable tool for corporate planning and an essential competition tool. In two days, an exceptional amount of valuable material was presented and explained."

Len Jenkins, 
VP Technology Development
Crown Technology
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"Excellent job of [providing] insights on how a technology scout can contribute."

Tom Mildenhall
Technology Scout
Kimberly-Clark
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"Session provided key elements of tech scouting and outsourcing needed in our R&D program."

Mike Goettel
Engineering Manager
Blount Inc.

 

Registration Information

Reserve by December 31 -- save $200!

Dates/Schedule:  On day one, registration/continental breakfast begins at 7:30am, session begins at 8:15am and ends with a beer/wine reception at 5:15 pm; on day two, breakfast is available at 7:30am, session begins at 8:15am and concludes at 4:30pm. Please refer to the agenda for details.

Registration Fee:
$1995 per person.
 Early bird discount: $1795 before December 31, 2017. Fee includes program materials, luncheons, continental breakfasts, networking reception and refreshment breaks.

Team Discounts: 
Groups of 3 or more that register together may deduct $100 per person. Groups of 6 or more, please call 800-338-2223 for special pricing.

Location/Transportation/Accommodations: 

MIT Samberg Conference Center
50 Memorial Drive
Cambridge, MA 02142

(617) 253-5650

A variety of hotels are located nearby.

No-Risk Guarantee:

Your satisfaction is 100% guaranteed – money-back or credit. If you’re not satisfied with the quality of this program, let us know in writing and we will refund your registration fee.

Cancellations/Substitutions:

You may send a substitute attendee in your place at any time with no penalty (please inform us in advance). Cancellations made within 5 business days of the event are subject to a $500 administration fee or the full fee can be credited towards a future Management Roundtable event. No-shows are liable for the full fee.

Workshop Attire:

Business casual.

 

How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EST)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.