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Collective Disruption to Accelerate Growth

A powerful model that delivers breakthrough products and transformative results

Date: January 21, 2016

Location: Chicago. IL

The innovation challenge: Find new sources of growth without losing focus on today's core sustaining business.


The deck is stacked against breakthrough innovation. Most, if not all, of your organization's business systems are designed to optimize the existing business. Metrics, processes, decision structures -- all lead to more of the same. How do you get something truly different, something transformative through this type of system? In the ‘old game’, incremental innovation was enough for growth, but not anymore.

The answer? A new framework for accelerated, sustainable growth: manage breakthrough and core innovation as an interdependent system.

In the new innovation game, core innovation alone isn’t enough to grow. We need transformative innovation as well. Creating and managing an innovation portfolio of both core and transformative innovation is a classic paradox. Growth means seeking opportunities outside your core, yet companies tend to focus on the core because it is their 'bread and butter.' We need to reframe this challenge from an ‘either/or’ problem into ‘and’ framing, where core/transformative innovation are interdependent, to leverage the best of both.

This highly practical, one-day interactive session offers a proven method to achieve the right balance in mature enterprises that often struggle with risk and uncertainty. At this exclusive session, led by innovation expert Michael Docherty (author of Collective Disruption), you will learn about the Collective Disruption* framework and its four phases: Discover, Define, Incubate & Integrate. You’ll learn how to successfully apply entrepreneurial methods and partner in new ways with startups to co-create breakthrough products, services, and businesses. Case examples from implementation leaders, including Johnson & Johnson, Cisco, Jarden and more, will be given.

First, to get you started before the session, you'll receive an easy-to-administer online Transformative Innovation Readiness Assessment for you and up to 10 of your internal stakeholders.The results and report will help identify areas to focus on. Then at the workshop, through a combination of discussion and group activities, you will learn how to:

  • Rebalance and manage your innovation portfolio more effectively as an interdependent system of core, adjacent, and transformative innovation
  • Apply the Polarity Thinking Innovation Assessment to your business to assess transformative innovation readiness; identify opportunities and barriers
  • Organize internally to deliver transformative innovation, addressing key success factors including leadership, autonomy, and integration
  • Explore new incubation models that leading companies are using successfully, including co-creating with startups and entrepreneurs 

Key take-aways include:

  1. Readiness for Transformative InnovationPolarity Thinking Innovation Assessments  
  2. Assessment results - you will receive your own private report from the instructor
  3. Step-by-step guidance on how to apply the Collective Disruption framework
  4. Free copy of Mike Docherty's acclaimed new book, Collective Disruption
  5. Resources and reference materials to share with others back at your organization
  6. Opportunity to benchmark and network with your peers from other companies.

Reserve your seat today! Attendance is limited to ensure each participant comes away with an individualized action plan.

* To learn more about Collective Disruption, download an excerpt from the book or listen to the new podcast.

About the Workshop Leader

Michael Docherty, CEO – Venture2 Inc., author of Collective Disruption: How Corporations and Startups Can Co-Create Transformative New Businesses

Michael Docherty has a unique perspective, having been an entrepreneur, senior corporate executive and venture capitalist. It might explain why he’s passionate about the intersection of corporate innovation and entrepreneurship. In his new book Collective Disruption, Mike reveals how smart corporations are learning to partner with startups to co-create transformative new businesses and business models. The book provides established companies with a practical framework for plugging into the startup ecosystem to fuel and incubate new businesses.

As CEO of Venture2, a consulting and new ventures firm, Mike works with leading brand companies and startups to build innovation ecosystems, create new business models and commercialize breakthrough new products and businesses. Clients include Unilever, Merck, Pfizer, Cisco, Jarden and other leading firms.

Mike holds an MBA degree from Northwestern University’s Kellogg School of Management and BSME degree from Drexel University. He is a highly rated speaker on innovation and corporate venturing and an active supporter of the entrepreneurial community. 


 "If you are a business leader in a large company who wants to be successful in transformational innovation, you can't simply stay within your four walls. Docherty provides a compelling framework to accelerate growth opportunities by tapping into the startup ecosystem for disruptive innovations."

--ASOKA VEERAVAGU, VP new business development transformational innovation, Jarden Consumer Solutions


12 Key Benefits 

By participating, you will learn:

  1. How to rebalance and manage your innovation portfolio more effectively as an interdependent system of core, adjacent and transformative innovation.
  2. To apply the Collective Disruption Framework; combine the best of entrepreneurial methods with the advantages of an established organization.
  3. The 4 phases of Discover, Define, Incubate and Integrate.
  4. How to partner in new ways with startups to co-create breakthrough new products, services and businesses.
  5. How to organize for success in terms of leadership, autonomy, rewards/recognition, and integration.
  6. Three models of incubation, with real-world case examples.
  7. How to effectively engage with the startup ecosystem.
  8. How to embrace disruption through collaboration - and not be blindsided by others.
  9. Business model mapping to define opportunities and business models with partners.
  10. How to integrate opportunities for scale-up, a key success factor where many companies fail.
  11. How Open Innovation has evolved to relationship-based networks of innovators, and where the future is headed.
  12. How to collaborate at every phase of new business creation and transformative innovation.

8 Key Deliverables

You will come away with immediate action steps and guidelines. Specifically you will receive:

  • Case studies and examples from B2C, B2B and service businesses
  • Tools and approaches for engaging with customers and the innovation ecosystem for opportunity discovery
  • Readiness for Transformative Innovation, Polarity Thinking Innovation Assessments  
  • Assessment results - you will receive your own private report from the instructor
  • Step-by-step guidance on how to apply the Collective Disruption framework
  • Free copy of Mike Docherty's acclaimed new book, Collective Disruption
  • Resources and reference materials to share with others back at your organization
  • Opportunity to benchmark and network with your peers from other companies 

AGENDA – Collective Disruption (revised Dec. 4, 2015)

Registration/Breakfast: 8:00 – 9:00 am

9:00 am – 12:30 pm 

Integrative Thinking for Transformative Innovation 

Learn how to manage the many creative tensions inherent in developing successful innovation. Whether it’s the paradox of core/transformative, internal/external innovation, or many others, this module will provide you with new ways to move from ‘or’ framing to ‘and’ framing in order to leverage creative tensions for breakthrough solutions. As part of this session, we’ll share the results of the pre-workshop transformative innovation readiness assessments (each participant receives their private report). 

  • Group exercise: Insights from pre-workshop assessments

Embracing the Era of Disruption 
Why are large companies often blindsided by disruptions? Can mature companies effectively manage both core and transformative innovation? Entrepreneurs see these same market and technology shifts as opportunities while large companies see them as threats. We’ll make the case for large companies to work on transformative innovation both internally and through engagement with the startup ecosystem. Learn to embrace disruption through collaboration.

  • Group exercise: Sources of disruption

The Collective Disruption Framework 

How can companies engage earlier and more deeply with the innovation ecosystem to address the innovation challenges of today? This session starts with the evolution of open innovation – from transactions to relationship-based networks of innovators. Case studies and examples from B2C, B2B and services businesses will be included. You’ll be introduced to the collective disruption framework – and the four phases of Discover, Define, Incubate and Integrate. It’s an approach that includes collaboration at every phase of new business creation and transformative innovation. 

  • Group exercise: Framework development

Lunch: 12:30 – 1:30 pm 

1:30 – 5:00 pm

Dual Growth Strategies and Portfolios

Can your business achieve its growth goals for the next 3 years without breakthrough innovation?  If yes, then your riskier innovation programs don’t have a chance.  In the collective disruption framework, we first validate that the company’s business strategies and goals necessitate a portfolio of core and transformative innovation. In this module, you will gain a fresh perspective on effective portfolio management that links strategy to tactics and leverages the interdependency of core and transformative innovation.  Learn approaches and measures that ensure that transformative innovation isn’t ignored or constantly de-prioritized.

  • Group exercise: Portfolio management self-assessment

Engaging the Innovation Ecosystem

In the ‘discover’ and ‘define’ phases, entrepreneurs and startups can inform your innovation strategy and bring new capabilities to be leveraged.  Plugging into the ecosystem effectively provides important insights about disruptive market and technology shifts. In this module, we’ll discuss tools and case studies of successful innovation networks that can fuel the innovation pipeline. In the ‘incubate’ and ‘integrate’ phases, improve your ability to engage and co-create with entrepreneurs and startups.  We’ll address topics from intellectual property to the hot trend of innovation accelerators.  You’ll learn the difference between ‘innovation theatre’ and the approaches that really work.

  • Group exercise: Innovation ecosystem mapping

Collective Disruption Capabilities and Execution

In the collective disruption framework, your organization needs two parallel ‘operating systems’. For core innovation, you need a disciplined phase-gate system and the skills to execute with speed, at scale.  For transformative innovation, you need new intrapreneurial capabilities (including leveraging external entrepreneurs) and the skills to execute using lean, iterative approaches. We’ll discuss the keys to building this new kind of innovation maturity and how the innovation ecosystem needs to become an integral part of the system.

  • Group exercise: Innovation capabilities mini-assessment

Transforming the Organization

Leadership, organizational models, reward systems and other cultural elements are keys to success in developing transformative innovation. You’ll learn how to organize and align the organization to extend today’s core business, while creating tomorrow’s core. In the collective disruption framework, the organization is engaging externally at every step. We’ll present the future of innovation as a model of ‘the virtual enterprise’. Case studies from virtual enterprises in existence today will bring to life the power and importance of these emerging approaches. 

  • Exercise: Integrate lessons and develop your action plan


Who Should Attend

This session will be most beneficial to innovation leaders and executives responsible for:

  • Building and expanding innovation capability
  • Engaging with external partners and innovations
  • Delivering on strategic innovation and growth initiatives

The content, approaches, and examples apply to all industries (B2B, B2C, services). Those from large etablished firms will gain particular value. 

NOTE: Attendance is limited to ensure a high degree of interaction and individualized advice. It is also an excellent opportunity to network with other executives facing similar challenges. Reserve early to guarantee your seat.



Recent praise for this workshop and the Collective Disruption framework:

"Great frameworks and models for thinking through and developing innovation initiatives. Tangible examples." - Industrial Company Portfolio Director

"Got very practical ideas." - IT Company SVP

"I gained new insights on open innovation for our transformative innovation portfolio." Industrial Company NPD Director

"This meeting has changed the way we will do innovation moving forward."  - President, Consumer-Durable Products Company

"Michael Docherty's approach to collaboration is so desperately needed in larger corporations in order to save them from implosion over the next decade." - Pharmaceutical & Consumer Health Executive

"Docherty knows innovation! … I saw proof of his book in action during this [workshop] exercise and how powerful it can be in existing organizations." - Manufacturing Company Customer Solutions Manager

"Collaboration in an inspired, moving-forward, business-benefitting way not only needs a framework, but also has a people/culture dependency. Mike adds that element. He introduces another differentiator for the innovation leader: a way to keep opposing points of view concurrently in mind to develop better solutions via polarity management thinking." – Innovation Director, Consumer Goods

"Michael's thinking on polarities shows deep thought and valuable learning. ..Some of the polarities are collaborating and competition, risk and safety, structure and flexibility, short and long term, and growth and stagnation…he has identified the inherent tensions and found ways to make them work." - Organizational Development Director, Government

"..a pragmatic, strategic and carefully thought-out roadmap for how to build win-win alliances between new venture creators and corporate partners... The upside can be huge. So can the downside. Michael understands that implicitly." - IT Company CEO & Co-Founder



Fees & Logistics

Attendance is limited. Reserve your spot today.  

Thursday, January 21, 2016. Registration begins at 8:00 am; session adjourns at 5:00 pm

Session Fee

$795 per person. Fee includes program materials, Collective Disruption book, luncheon, continental breakfast, and refreshment/networking breaks.


Eaglewood Resort & Spa, Itasca IL
Located northwest of Chicago in Itasca, Illinois, roughly 12 miles from O’Hare, Eaglewood Resort & Spa is an IACC-certified conference center offering advanced technology, beautiful surroundings, full-service amenities and many dining options.

Room reservations
Please call 877-285-6150 or reserve online if you plan to stay overnight.

How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.