An intensive two day workshop on creating game changing innovation to drive growth

Break the cycle of flawed, traditional New Product Development.

Today's markets and economic realities require development methods that are more agile and responsive than ever, but most companies are mired in traditional processes that are comfortable, but sluggish and risk averse.  Dr. Cooper will show you the latest tools and methods - "The Five Thrusts" - designed to find and select the most strategic product and service concepts and then speed them to market.

Design game-changing innovation stategies and roadmaps that capture market share and disrupt your competition.

Most companies know they must find new growth markets to ensure a healthy future, but few know where to begin or the key elements of discovering opportunities with the highest payback.  Dr. Cooper will show you how to develop an innovation strategy that will help you change direction towards richer strategic arenas that will be your next engines of growth.

Create solid business cases that mitigate risks and guide sound decision making.

Traditional financial analysis applied true innovations kills the best ideas and can greatly understate the value of game changing product and service concepts.  Dr. Cooper will show you how to evaluate potential ideas even when hard data is scarce, and how to efficiently make the tough "go/kill" verdicts that keeps your team focused on winners.

Use an idea-to-launch system that ensures discipline without sacrificing efficiency.

While the environment of breakthrough innovation can be chaotic and unfamiliar, discipline and efficiency is still required to deliver solutions to market quickly and profitably.  Dr. Cooper will explain how to implement a flexible, adaptive and lighter idea-to-launch process to make sure projects don't get stalled by bureaucratic speed bumps so you can maximize time-to-market profits.

Foster a culture of lasting innovation leadership.

All the best practices in the world will fail without a concerted effort by senior leaders to keep teams focused, motivated and equipped with the right knowledge and tools.  With several decades of experience helping top executives at companies around the world, Dr. Cooper will explain how the most effective leaders create environments where innovation thrives and development teams flourish.

Click here to visit this workshop's dedicated microsite for further details, including agenda & course outline.

Listen to an exclusive interview with Dr. Cooper on Breakthrough Innovation

Read a recent article in IESE Management Review by Dr. Cooper on Bold Innovation

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate(R) Idea-to-Launch process. Now implemented by almost 80% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.
 
A prolific author, he has published more than 90 academic articles and seven books, including the best selling 'Winning at New Products, 3rd Edition'. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is a Professor of Marketing and Technology Management at the Michael G. DeGroote School of Business at McMaster University in Ontario, Canada and Distinguished Fellow at the Institute for the Study of Business Markets (ISBM) at Penn State University in Pennsylvania, USA.

Click here to visit this workshop's dedicated microsite for further details.
 

By attending this seminar, you will learn how to:

1. Develop a bold innovation strategy that point you in the right direction - to create your next engines of growth and to define your 'search fields'
   
   
2. Create breakthrough new product ideas to promote true innovation - the ten best ideation methods
   
   
3. Improve the effectiveness and efficiency of the front-end of projects - strategies to build Voice of the Customer into projects and get product definition right
   
   
4. Get the facts and to build a solid business case to deal with risk and gain the commitment to move forward
   
   
5. Avoid the 'valley of death' that kills most venturesome new product projects
   
   
6. Use portfolio management the right way to ensure that resources are dedicated to larger, bolder innovation projects
   
   
7. Find out the vital role of senior management, and how to promote a creative and innovative climate and culture
   
   
8. Tailor your idea-to-launch process to accommodate different types of projects - a faster, lighter and more agile gating process
   
   
9. Align your business goals and strategy with your development portfolio -- make sure that you don't take on too many low value initiatives (product line extensions and modifications) and miss out on a true game-changing new product opportunity
   
   
10. Use strategic buckets to help balance your portfolio and scorecards to help you the select projects with potential for higher returns

Click here to visit this workshop's dedicated microsite for further details.

This workshop is aimed at decision-makers who can impact the way their business goes about conceiving, developing and launching new products. This includes Vice Presidents, Directors and Senior Managers in marketing, R&D, product engineering, business development, operations and general management.

"A valuable element was the relatively mature experience of the participants - it raised the level of learning and the quality of the networking."

    Bill Jewett
    PDSS, Inc.

"Bob is a dynamic and entertaining presenter who provided us with the latest thinking and best practices in new product development. He used many pertinent examples from his portfolio of global companies that pointed us away from the pitfalls and highlighted the critical factors for new product success. This is a must attend for anyone developing a new product development process."

    Katie Fritz-Jung
    Vice President R&D
    The Schwan Food Company

"It was great to have the up front and personal teaching approach. It is a very complex area, but was presented and taught with impact, enthusiasm and consideration. It was very useful to have [Dr. Cooper's] thoughts on our specific company issues as we developed our own understanding and questions about Stage-Gate and the portfolio management process."

    Katie Bell
    Strategic Planning Director
    GlaxoSmithKline

"Successful execution of winning innovative projects is the lifeblood of top performing companies...this workshop will help me towards this end." "Great Course -- Great Instructor - THE Expert."

    Paul Staun
    Program Manager
    Whirlpool Corporation

"Excellent course - met my expectations and more. Instructor was very knowledgeable of subject matter. Delivery of information was done with excellent real-life examples that drove home key points."

    Keith Glouins
    Program Manager
    Corning

"Bob covered all of our present deficiencies and provided some information, clues and wisdom as to how to solve the problems."

    David Marshall
    VP R&D
    Tronox, LLC

"This workshop offers the right balance of a strategic perspective and tactical implementation options that are of most use to management."

    Gautum Sinha
    Director of Technology Planning
    Emerson Electric

"Gave pointers and anecdotes to help identify opportunities to streamline and accelerate."

    Chris Griffin
    Director of Innovation & Commercialization
    Johns Manville

"Robert is very knowledgeable with limitless examples to drive home the points he is making...It [the seminar] delivered what was promised in the flyer]"

    John Knust
    Engineering Manager
    Kimball International

Fees: $1995/person

Register online or call: 800-338-2223

Fee includes program materials, luncheons, continental breakfasts and refreshment breaks.

Team Discounts: Groups of 3 or more may deduct $100 per person. May be combined with other discounts.

Dates:

The workshop will be held March 19-20, 2013.

Day 1: Registration /continental breakfast begins at 7:45 am on March 19; session begins at 8:30am and concludes at 5:30pm.

Day 2: Registration /continental breakfast begins at 7:30am on March 20; session begins at 8:00am and seminar concludes at 4:30pm.

This workshop will be held at the:

InterContinental
Hotel Tampa
4860 West Kennedy Boulevard
Tampa, FL 33609

A block of rooms has been reserved at a special rate of $169/night, which expires on February 22, 2013. Please reserve early to ensure availability.

For room reservations, call:
800-235-4670
(7am-1am Mon-Fri; 8-10am Sat/Sun)

No-Risk Guarantee:

Your satisfaction is 100% guaranteed - money-back or credit. If you're not satisfied with the quality of this program, let us know in writing and we'll refund your entire registration fee.

Attire:

Business Casual. We recommend wearing layers to be comfortable as meeting rooms temperatures can often fluctuate throughout the day.