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The 21st Product Development Metrics Summit

3 in-depth seminars on best practices for measuring innovation productivity

Date: March 28 - 2, 2017

Location: Norwood, MA

Why the Product Development Metrics Summit Is Important to You?

There has been the equivalent of a sea change in the metrics companies use since the market crashed in 2008. It became evident in 2013 and is ongoing. Did you reorient your metrics, by about 25%, towards business and financial output in the past five years?

This Summit covers everything an executive needs to know relating to measuring R&D, Advanced Development, Product Development, Innovation, Technical and Functional Competencies, R&D Productivity, and R&D-related Intellectual Property. We will connect the numerous metrics going three levels deep into the R&D-Product Development organizations to the handful of KPIs needed by CEO for financial reporting and investors in a single one-page portfolio.

The selections of metrics are different for every company, and highly strategy dependent. You get what you measure. Don't worry, you'll get to include any of the metrics you measure today in your final workshop solution. GGI is consistently told by leaders, who enter believing that they have strong metrics, that they have a great many things they are going to discuss doing and undoing when they get back to their office.

GGI has been a recognized thought leader in measurement since the early 1990s. It has introduced more than a handful of metrics that companies use today. GGI has played a role in making a number of great metrics, created by others, become mainstream across industries. For eighteen years, GGI has conducted primary research on corporate, project, technical, functional, innovation, productivity, and IP metrics being adopted by corporations. For twenty-five years it has kept a finger on the pulse of what is being done by others, and on emergent metrics that haven't significantly penetrated industry (yet). This enables participants to determine a competitive advantage set of KPIs and their necessary supporting measures. The Summit is as close as you will get to internalize the metrics body of knowledge in a single event.

Senior executives wishing to put themselves and their colleagues in a better position to direct and drive product creation and commercialization should strongly consider attending. Many participants have said, "this Summit covers everything an officer or senior manager needs to know on the subject of Metrics."


Summit Faculty

Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP [seminar leader]

Bradford L. Goldense is Founder and CEO of Goldense Group, Inc. [GGI], a twenty two-six old Needham Massachusetts consulting and education firm concentrating in advanced business and technology management practices for line management functions. Mr. Goldense has consulted to over 150 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 400 manufacturing locations in North and South America, Europe, and the Middle East. Abbott Laboratories, Bayer, S.C. Johnson, Ford, General Motors, John Deere, Phillips, Carrier, Molex, United Technologies, Bose, and Shure are representative among GGI’s clients. Mr. Goldense is an internationally recognized expert on both rapid product development and R&D metrics. Brad has been an invited guest on Alexander Haig’s World Business Review, and has appeared on PBS The Business & Technology Network, and on CNBC, and has authored or been quoted in over 150 articles in industry trade press. Brad is the Worldwide President of the Society of Concurrent Product Development [SCPD], and on the Worldwide Board of Directors for the American Society of Engineering Management [ASME]. 

Key Benefits of Attending the Summit

  • Improve the selection and organization of company R&D and Product Development metrics to align with and support corporate business strategy.
  • Define, develop, and deploy a customized set of metrics to improve effectiveness, productivity, and the generation of revenue and profits.
  • Learn, adopt, adapt the leading processes and practices to better motivate and to encourage both employee-driven innovation and efficiency.
  • Focus your organization to create and drive a more effective overall product development environment.

February 28, 2017 9:00AM - 5:45PM [Reception 6-8PM]


Measuring Product Development II - Seminar Modules


  • Pipeline & Capacity Management
  • Hurdle Rates
  • Trade-off Analysis
  • Break-Even Time (BET) &
  • Time-to-Profit (TTP)
  • Risk & Complexity
  • Planning, Proactive & Predictive Metrics
  • Assembling a set of Metrics for R&D

March 1, 2017 8:30AM - 5:00PM

Proactive & Predictive R&D-Product Development Innovation Metrics

  • Advanced Planning
  • Metrics Frameworks
  • Planning Metrics
  • Corporate vs. Project Metrics
  • Proactive Metrics
  • Predictive Metrics
  • Reactive becoming
  • Planning Metrics

March 2, 2017 8:30AM - 4:00PM

Product Development Metrics Portfolios

  • Applied Research
  • Advanced Development
  • Intellectual Property
  • Technical Disciplines
  • Functional Disciplines
  • X-Functional Disciplines
  • Software
  • R&D Supplier Management
  • Metrics Frameworks
  • Linked Metrics Portfolio®
  • Portfolio Creation Workshop
  • Implementing Metrics


Who Should Attend?

Members of the executive team – Presidents, VPs, CXOs, Directors, General Managers, Controllers, ... all persons with P/L responsibility.

Managers and leaders in new product design and research anddevelopment, heads of functional departments, product and program managers, product team leaders, marketing and product planners, ... all product development leaders.

"GGI has obviously spent years gathering & analyzing product development data from a variety of industries. This diversity of metrics & industries is helpful in developing a metrics program for our companies"

-Paul Hardenburger, VP Engineering, Marlen

"Addresses a topic that has been ignored or undervalued for too long. All other aspects of Corporate life, outside of product development, are measured and tracked. The time has come to measure and optimize product development."

-Mark Sherwood, Director, Engineering, Cisco Systems, Inc.

"Overall it was a great learning experience. We have limited metrics in place today and I now have a good basic understanding to implement a metrics program"

-Don Harter, Director, Back Office Development, Wausau Financial Systems

"Helped me turn my ideas on metrics from fuzzy to specific and actionable. R&D can be a company's biggest discretionary expense. We had better achieve a proactive ability to measure impact and efficiency."

-Donald Munroe, VP, Global Program & Portfolio Mgt., Invitrogen Corp.

"It's obvious that the company, (GGI) has amassed an incredible knowledge base on metrics for corporate R&D. The format of the seminar with interaction with other companies is an excellent vehicle for learning and building a solid metrics starting point. "

-Art Rofano, Senior Manager, Quality Assurance, BEA Systems, Inc.

"The course work proved quite valuable and provided our team with new ideas on how to measure and report product development processes and results in our organization. I would highly reccommend the Summit to anyone who is responsible for innovation and product development processes in their own organization."

-Matt Kramer, Research Director, Ball Horticultural Company

"This method and data with help you drive your business. If you know what is key for your company and can learn to apply what works best you will improve."

-Dennis Morton, VP, Product Development, Global Crossing

"A definitive and immersive exposure to an important and elusive topic, presented by a leader and driver in the industry. You will learn and be able to immediately apply a great deal."

-Lou Perich, VP, Engineering, American Science & Engineering

"This was a dynamic seminar that really opened my mind to many more ways in which metrics can help my department & my company. Also interesting that many concepts of R&D relate across very different industries."

-Hillary McKellar, Program Manager, Cubist Pharmaceuticals

"Stimulating, high quality intelligent exposure to precisely relevant product development measurement/assessment methodologies. Anyone who wants to do more with less in today's economy must attend this seminar!"

-Mark Breland, Director of Software Development, Advanced Solutions International Inc.

"This summit provides the right balance between theory and practical application of the concepts. It's the only session where I left with company-specific tool to use immediately."

-Herm Rosenman, VP Finance & CFO, Gen-Probe

"A comprehensive and structured review of R&D metrics commonly used at the functional, program and corporate levels."

-John Elter, VP Systems Research, Architect, Plug Power, Inc

"This extraordinary conference provided me with a great deal of pertinent and invaluable information to provide value to my company. The experiences and group interactions was well worth the time and money."

-Mike Dagar, General Manager, Solutions Development, Sunguard Higher Education

"The working groups were very good as the exposure to adjacent companies approach metrics were discussed, debated and will be carried back to my company."

-Rich Dowell, VP, Research & Development, Wellman Products Group


"Extremely enlightening, very practical and ahead of the curve. That's where we strive to be!."

-Leyla Capitelli, Associate Director & Functional Coordinator, Johnson & Johnson

"Provided rationale and useful information for many metrics I’ve seen for years. Stimulated my thinking on application to my company. Pleasantly surprised that I was still learning and engaged on day 3."

-Roy Forsberg, Sr. Director, Program & Quality Mgt., Nuance Communications, Inc.

"Fantastic and I look forward to implementing what I learned to improve my company’s success rate. Very different from other product leaders courses, actually measures projects in a tangible way."

-Kevin Luebke, Project Manager, R & D Operations, Abbott Animal Health

"This workshop provided a unique opportunity to explore the often overlooked significance of identifying and applying metrics to development processes and how these metrics directly lead to an increase in product performance at lower cost & greater market share ."

-Brian Hill, VP, Product Development Zebra Imaging Inc.

"Comprehensive and complete summary of available tools (metrics) for R&D and NPD. Statistical and industrial reference data offered."

-Alex Kindt, Director, Engineering, IDEX Corporation

Excellent overview and appropriate depth of discussion of relevant metrics. GGI provides current and forward thinking insights into application of product development metrics to optimize innovation and R&D spending. The facilitators are extremely qualified and respectful in addressing questions and building a dialogue."

-Beverly Stafford, Director, Global Service Quality, Halliburton

Summit Pricing 

Entire Summit (1-2 People)

$2,595 per person 

Team Discount - Entire Summit (Teams of 3 or More)

$2,195 per person

First 2 Seminars Only  (February 28 and March 1) 

$2,195 per person 

The third seminar & workshop begins after lunch and continues into the third day. New material [including Advanced Development, Intellectual Property, and Functional Competency Metrics] is covered while participants are crafting their own desired portfolio of metrics. We encourage folks to participate in the entire Summit!

Summit Location

The seminar will be held at the Four Points Sheraton in Norwood, Massachusetts. The Four Points/Norwood is equidistant between Boston and Providence on major U.S. Route 1. One can fly into either Logan Airport in Massachusetts or T.F. Green Airport in Rhode Island, each about a 45 minute ride. (Less expensive airfares are potentially possible through T.F. Green Airport, as well as less traffic congestion en route.) There are several fine restaurants within walking distance, more within a short hotel shuttle ride. A major attraction of this hotel is its food. The General Manager is a former chef and the head chef is a name in the Northeast. "One Bistro," at the Four Points/Norwood, is a locally renowned restaurant and nighttime hotspot. One of New England's largest brand name discount shopping malls is just a short ride south on Route 1.

A block of rooms have been reserved for this conference. Hotel reservations must be made by Friday, January 27, 2017 @ 8:00 PM EDT to ensure availability. GGI's block of rooms will be released back to the hotel after this date. If you choose to stay at the Four Points Sheraton, be sure to mention "GGI's Summit" when you call to register so you will get the room discount. If you book your room at the Four Points Shertaon online, please place a quick call to the hotel to assure your room discount.

The entire conference and hotel facility is 100% covered by Wi-Fi.


How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.