Skip to navigation, content

The New Age of Collaboration, Innovation, and Product Development

Leveraging digital technology and hyper-connectivity to transform your business

Date: October 7 - 8, 2015

Location: Louisville, Kentucky

This exclusive Collaborative Innovation & Product Development Workshop, hosted by CIMdatais a must-attend session for anyone involved with open innovation, new product development, Product Lifecycle Management (PLM), and/or social technology. Join us in a collaborative, non-commercial networking environment where ideas, trends, experiences, and relationships will germinate and take root!

The theme is The New Age of Collaboration, Innovation, and Product Development. 

With rapid advances in digital technology and hyper-connectivity around the globe, this is a highly transitional time with no one right pathway to the future. Complexity is increasing as familiar boundaries are being altered forever and information is growing exponentially. While PLM has been embraced by many as a successful business strategy-- and more recently as an innovation platform -- significant challenges remain.

Companies want to embed business processes and tools with intelligent workflows to more easily identify experts, get close to customers, collaborate externally with partners, and reduce operational cycles with better internal collaboration. Yet strategic, cultural, and technology questions remain.

This workshop will focus on the following common challenges:

* How do you balance openness and speed with security and protection of intellectual property (IP)?

* How do you integrate the fuzzy front end with PLM?

* How do you address cultural challenges in adopting new business models, such as co-creation, and digital technology solutions?

* How can you leverage large amounts of unstructured data that is created through social?

* How can you make benefits of social more tangible?



Presenters & Facilitators 

Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata  Dr. Suna Polat has over 23 years of experience in technology development, product development, innovation management, implementation of strategic innovation capabilities—including modeling and simulation (M&S), open innovation, knowledge management, and social technologies—and driving change and adoption, through her career at Procter & Gamble (P&G), and with her own consulting practice. 

Dr. Ken Versprille, Executive Consultant and Practice Manager, Social Product Development & Collaboration, CIMdata  Dr. Ken Versprille has over 35 years of experience in the application of computer-based solutions for engineering and manufacturing. He joined CIMdata after 16 years heading the Design Creation and Validation service at CPDA. His research spans geometric design, design collaboration and automation, PLM standards and openness, and the integration of CAD across PLM applications.


Taylor Dawson, Product Evangelist, FirstBuild Taylor Dawson has been developing products as an engineer, team leader, and marketer for 11 years. His passion for products has been established through four new product launches over the course of his career at both General Electric and Lexmark International. An advocate for the end consumer, Taylor practices and teaches the principles of Lean Startup in his professional work. He is currently the Product Evangelist at FirstBuild, GE's incubator for the next generation of home appliances. As Product Evangelist, Taylor is responsible for launching 8-12 new products per year, a pace and scale that defy the traditional model for new product development.

Dr. Svetlana Dimovski, Senior Manager for Innovation Excellence, BASF BASF’s Open Innovation team is focused on creating pathways, processes, and organizational structures that facilitate innovation partnerships with BASF. At BASF, Dr. Dimovski also leads a cross-functional Innovation Competencies team, whose mission is to create employees’ learning experiences that help them grow their innovation acumen. Open innovation, innovation competencies, and other similar programs, are part of BASF’s commitment to developing state-of-art innovation capabilities, and a culture of innovation excellence. Dr. Dimovski is a frequent speaker about innovation and technology commercialization. Her interests include meditation, writing, learning, and purpose-inspired leadership. She is currently working on a new mindful leadership book.

Oleg Shilovitsky, Entrepreneur, Consultant, and Blogger at Beyond PLM, a leading source for information and commentary on engineering and manufacturing software.

John "Jay" Rogers, Jr., President, CEO, and Co-Founder of Local Motors, a next-generation US-based car company that is changing the way cars are designed, built, and owned. 


Frank Khoshnoud, President, Cannexa
Frank Khoshnoud has over 30 years of international experience in the automotive and manufacturing industries, leading business and IT transformations and creating innovative and critical business solutions for many leading global companies. As president of Cannexa, Frank continues his focus on advising global companies and creating strategic solutions for addressing some of the most challenging problems related to supply base collaboration and integration across large ecosystems.

David Linger, President & CEO, University of Cincinnati Research Institute David Linger is the inaugural President and CEO of the University of Cincinnati Research Institute (UCRI). In this role, Mr. Linger is cultivating an open innovation and collaborative culture between industry and the University of Cincinnati. Mr. Linger has over 20 years of learning and success in bringing new technology and innovations to market through roles in product pevelopment, product panagement, technical marketing, and business development. In recognition for his leadership and passion for commercial partnerships and monetizing technology, Mr. Linger was awarded the 2008 GE Corporate IP Growth award. Previously, between 2004 and 2013, Mr. Linger was the Director of Technology Partnerships and Commercialization at GE Aviation. 

Justin Berger, Lead Community Champion, FirstBuild  After studying Mechanical Engineering at The Ohio State University and Georgia Tech, Justin began designing electromechanical systems for refrigerators and developing intellectual property strategy for new product introductions. Passionate about innovation and the faster development of better consumer products, he enjoyed laying the groundwork for an open appliance design environment emphasizing collaboration and experimentation. At FirstBuild, Justin currently works on building the community and developing strategic partnerships.

Local Motors  Speaker TBA



At this workshop you will hear real world examples of how mature companies are inventing and adopting new collaborative partnership models for innovation and joint value creation. You will be exposed to various examples of partnering and co-creation, and meet colleagues from diverse industries. This will be a lively forum where participants candidly discuss challenges and share experiences. There will also be ample time for informal networking.

 By attending, you will learn:

* The key aspects to consider when starting your journey to transform your business with collaborative innovation and social technologies

* Success stories and examples where mature businesses are leveraging collaborative innovation approaches for rapid innovation and strategic advantage

* Creative approaches to industry and academia collaborative partnerships that lead to win-wins for key stakeholders

* IP considerations when forming collaborative partnerships

* Trends in social and traditional technologies that support collaborative innovation and product development

* About the latest research and insights including a global collaboration framework and taxonomy and a holistic innovation management framework and terminology



Wednesday, October 7 (1:30 p.m. - 8:30 p.m.)

* 1:30 p.m. – 2:30 p.m. | Registration and Networking over Snacks and Soft Drinks

* 2:30 p.m. – 3:10 p.m. | Welcome & Introductions, Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata and Dr. Ken Versprille, Executive Consultant and Practice Manager, Social Product Development & Collaboration, CIMdata 

* 3:10 p.m. – 3:30 p.m. | Overview of Agenda, Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata

* 3:30 p.m. – 4:15 p.m. | Product Development in the Age of the Internet, Taylor Dawson, Product Evangelist, FirstBuild  Connectivity has enabled the development of business information, peer-to-peer, and even social networks. As the internet has matured, the barriers to collaborating on-line have lowered. This phenomenon has given rise to major movements in crowdsourcing (Wikipedia) and open sourcing (Linux). GE’s FirstBuild is an innovation incubator that has embraced transparency and openness in hardware product innovation through a process called co-creation. By teaming both virtually and locally with inventors, hackers, and tinkerers, FirstBuild is developing the next generation of home appliances. The model established at FirstBuild represents a novel and effective approach at solving the problems targeted by lean product development.

* 4:15 p.m. – 4:30 p.m. | Introduction to FirstBuild Microfactory

* 4:30 p.m. – 6:00 p.m. | Personal tour of the FirstBuild Microfactory and Engineering Garage

* 6:30 p.m. – 8:30 p.m. | Join CIMdata for an Informal Networking Dinner

Thursday, October 8 (8:00 a.m. - 4:00 p.m.)

Morning Session 

* 8:00 a.m. – 8:30 a.m. | Networking Breakfast

* 8:30 a.m. – 9:00 a.m. | Welcome and Introductions, Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata 

* 9:00 a.m. – 9:15 a.m. | Overview of CIMdata Social Product Development & Collaboration Knowledge Council, Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata and Dr. Ken Versprille, Executive Consultant and Practice Manager, Social Product Development & Collaboration, CIMdata 

* 9:15 a.m. – 10:00 a.m. | Presentation from Local Motors, John "Jay" Rogers, Jr., President, CEO, and Co-Founder, Local Motors 

* 10:00 a.m. – 10:30 a.m. | Networking Break

* 10:30 a.m. – 11:45 a.m. | Panel Discussion: How to collaborate internally and externally while balancing openness and speed with IP protection during innovation  Moderated by: Dr. Ken Versprille, Executive Consultant and Practice Manager, Social Product Development & Collaboration, CIMdata Collaboration is essential and happens at every stage of innovation. Better ideas are created faster when diverse sources, including internal and external experts, the product team and the supply chain collaborate effectively. This is not always easy - there is often concern about IP ownership and contamination, especially for external collaboration. In this panel discussion we will explore the concerns and learn about strategies and approaches that our panelists have found effective.  


– Dr. Svetlana Dimovski, Senior Manager for Innovation Excellence, BASF 
– Frank Khoshnoud, President, Cannexa 
– Justin Berger, Lead Community Champion, FirstBuild 
– John "Jay" Rogers, Jr., CEO, and Co-Founder, Local Motors 
– David Linger, President & CEO, University of Cincinnati Research Institute 

* 11:45 a.m. – 1:00 p.m. | Networking Over Lunch  featuring presentation by Beyond PLM blogger, Oleg ShilovitskyPLM and New Manufacturing in a Networked World'  The dependence on networks in our lives is growing every day and is not just limited to communication. This presentation will consider the transformative influence that networks are having on the way we live, work, and conduct business. Increasingly manufacturing companies are leveraging market, design, engineering, and facilities located around the globe. The networking paradigm will apply to manufacturing companies and will be transformative. The growing specialization in specific manufacturing verticals will create a new type of manufacturing company, one that is capable of leveraging networks, allowing them to optimize performance, improve collaboration, and reduce cost. Intelligent PLM software with a networked mind can provide a competitive power to future manufacturing.


Afternoon Sessions 

* 1:00 p.m. – 1:45 p.m. | Unleashing Innovation with External Partners: From a Corporate Initiative to a Global Movement, Dr. Svetlana Dimovski, Senior Manager for Innovation Excellence, BASF  How do large established companies continuously innovate, and how do they preserve tradition while reinventing the way they connect to the world? This year BASF is celebrating its 150th anniversary with a global co-creation initiative. This presentation will deliver insights on how to seed, grow, and unleash innovation to create a global co-creation movement in a large organization by leading from multiple positions. 

* 1:45 p.m. – 2:45 p.m. | Panel Discussion: What Will it Take for PLM to Become a Business Platform for Innovation?  Moderated by: Dr. Ken Versprille, Executive Consultant and Practice Manager, Social Product Development & Collaboration, CIMdata  With the increased importance of innovation to develop smart connected products, traditional PLM providers now speak about the benefits of their solutions for innovation and innovation management as a simple, natural extension of their PLM footprint. However, their communication is colliding with messaging from the ecosystem that has grown around Open Innovation. In addition, new approaches such as crowdsourcing and co-creation have become so commonplace that they challenge the traditional definition and expectations of PLM. This panel will introduce a common innovation system framework and terminology and discuss how various solution approaches fit into this framework, including benefits,implementation challenges, and successful practices. 


– Peter von Dyck, CEO, e-Zassi 
– Carrie Nauyalis, NPD Solutions Evangelist, Planview 
– Siemens PLM Software 
– Huub Rutten, Vice President of Product Research and Design, Sopheon 

* 2:45 p.m. – 3:00 p.m. | Networking Break

* 3:00 p.m. – 4:00 p.m. | Interactive Session: What are most pressing innovation challenges and opportunities in this era of smart and connected products?  Dr. Suna Polat, Director, Collaborative Innovation & Social Product Development Consulting, CIMdata In this concluding session, we will discuss critical challenges and opportunities for innovation, and ideate on effective strategies, approaches and tools to overcome the challenges, or maximize opportunities. We will also discuss how PLM as a platform for innovation needs to evolve. 


This session is ideal for:

* Open innovation leaders

* PLM program directors

* R&D, product development, and engineering directors and team members

* Innovation and R&D productivity leaders

* Academic leaders interested in innovation, entrepreneurship, and industry partnerships

* Knowledge management professionals



Date/Location:  October 7 & 8 | Louisville, Kentucky

Schedule at a Glance
Registration @ 1:00 pm on October 7.
Event ends @ 4:00 pm on October 8.
Tour of FirstBuild Microfactory on October 7, followed by networking dinner.
(Please view AGENDA page for details)
Venue Information
The University Club
200 East Brandeis
Louisville, Kentucky 40208
Members of the MRT Community - save $50! (Just use the REGISTER ONLINE button above)
Industry Practitioners/End Users: US$495, $445 for MRT 
Solution & Service Providers: US$995, $945 for MRT 
Fee includes:Tour & Networking Dinner on October 7; Continental Breakfast, Breaks, and Lunch on October 8

Hotel Information
The Courtyard at Louisville airport (located less than 3 miles away from the University Club and the FirstBuild Microfactory) is the preferred workshop hotel.
The hotel is located at 819 Phillips Lane, Louisville, Kentucky 40209 USA
Call: +1-502-368-5678 to make a reservation and ask for the "CIMdata rate" ($159++)
To make a reservation on-line click hereFor more information visit:


How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.