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Accelerating New Product Development – Going Agile for Physical Products

Faster, Better, Bigger Development Projects

Date: March 7 - 8, 2018

Location: Tampa, FL

Bob Cooper

Attendance limited - reserve your seat today!

Learn directly from the world's leading product development authority, Dr. Robert G. Cooper, how to accelerate your idea-to-launch new product process and pick the right projects for development. Learn to focus resources, not overload your pipeline, and get there fast! Combine the benefits of Agile-Scrum development with Stage-Gate, then couple with ‘Gates with Teeth’ for powerful results. Attend this Masterclass and receive hands-on implementation guidance, tools, and templates. Plus a free copy of Dr. Cooper's newest book!

Is this Masterclass right for me? Six questions to ask yourself:

  1. Do you want to get your products right, but much earlier in the process to avoid redo’s and rework? 
  2. Do you want to accelerate development without sacrificing quality?
  3. Does your current stage-and-gate system seem cumbersome and unable to deal with today's customer responsiveness imperative?
  4. You’ve heard about Agile-Scrum development for software products, and wonder how it works for physical or manufactured new products.
  5. Your pipeline is overloaded with too many projects – and too small – and you're spread too thin.
  6. You want better development projects, resourced correctly, with better results (fast, profitable, and right).

If you answered Yes to 2 or more of these questions, then attending will benefit you right away. 

This is the only program of its kind that explains how to apply Agile within a Stage-Gate environment. Discover how Agile enhances and helps overcome the challenges of Stage-Gate, while the structure of Stage-Gate enhances Agile. In two highly practical days, Dr. Cooper will share how leading firms are achieving superb results by moving beyond traditional Stage-Gate to make processes focused, flexible, lean, and responsive to customers. Specifically, he will tell you how to:

  • Get the project right by building experimentation and iterations with regular, fast customer validations into the development process.
  • Leverage Agile-Scrum project management methods to help with dynamic product requirements and rapid strategic pivots (scrums and time-boxed sprints).
  • Adapt Agile-Scrum methods for physical products – build Agile into your gating process.
  • Understand the different versions of Stage-Gate – Lite, XPress, the risk-based contingency model, and gating for technology platforms – how they’re different and how they work.
  • Get your projects resourced properly (dedicated and focused project teams) to enable rapid iterations, time-boxed sprints and scrums.
  • Be more adaptive to changing requirements; get to market faster.
  • Achieve better focus – fewer but better projects -- by using ‘gates with teeth' and effective portfolio management.
  • Remove waste, bureaucracy and speed-killers in your process through lean value stream analysis.

Agile Stage Gate Cycle


This Masterclass draws on Dr. Cooper's wealth of experience working with the world’s most successful and forward-thinking firms.

  • Interactive lecture & discussion sessions, including ample question-and-answer opportunities and Cooper’s famous “hot questions” sessions
  • Numerous case studies, illustrations, and practical examples from other companies and countries
  • Templates, guidelines and checklists you may share with others back at your organization. Begin implementing right away!


Media Partner:


Session Leader

Dr. Robert G. Cooper is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate(R) Idea-to-Launch process. Now implemented by almost 75% of North American companies, it is considered to be one of the most important discoveries in the field of innovation management. He has spent more than 30 years studying the practices and pitfalls of 3,000+ new product projects in thousands of companies and has assembled the world's most comprehensive research on the topic. His presentations and practical consulting advice have been widely applauded by corporate and business event audiences throughout the world making him one of the most sought-after speakers.

A prolific author, he has published more than 120 academic articles and nine books, including the bestselling 'Winning at New Products, 5th Edition'. He is the recipient of numerous prestigious awards including the Crawford Fellow from the Product Development and Management Association (PDMA) and the Maurice Holland Award from the Industrial Research Institute (IRI). Dr. Cooper is President of the Product Development Institute, ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada.




By participating in this exclusive Masterclass, you will learn to:

  • Get the project right by building experimentation and iterations with regular, fast customer validations into the development process.
  • Leverage Agile-Scrum project management methods to help with dynamic product requirements and rapid strategic pivots (scrums and time-boxed sprints).
  • Adapt Agile-Scrum methods for physical products – build Agile into your gating process.
  • Understand the different versions of Stage-Gate – Lite, XPress, the risk-based contingency model, and gating for technology platforms – how they’re different and how they work.
  • Get your projects resourced properly (dedicated and focused project teams) to enable rapid iterations, time-boxed sprints and scrums.
  • Be more adaptive to changing requirements; get to market faster.
  • Achieve better focus fewer but better projects -- by using ‘gates with teeth.'
  • Remove waste, bureaucracy and speed-killers in your process through lean value stream analysis.

Winning at New Products

10 Key Deliverables

  1. Your own customized project canvas - make your gating system more adaptive and flexible
  2. An Agile-Stage-Gate hybrid model you can implement for physical/hardware products
  3. An idea-to-launch system for technology and platform projects
  4. Scorecards and the Productivity Index for implementing gates with teeth, making the right investment decisions, gaining focus
  5. Hands-on, personal guidance from Dr. Cooper
  6. A new network of peers from other companies to continue the dialogue after the session is over
  7. Real examples and illustrations from industry
  8. Templates and tools to share and use back at your organization
  9. Answers to your specific questions and challenges via the ‘hot questions board’  
  10. Free copy of Dr. Cooper's




The Program

Day 1

8:00 Registration, Coffee and Continental Breakfast

8:30 Introductions and Objectives

8:45 Setting the Stage: Understanding the Major Challenges in New-Product Development
• Speed – reducing cycle time
• Flexibility and agility – current systems too linear, too rigid, too planned to handle dynamic projects, do not encourage experimentation
• Too many projects, gridlock in pipeline, resourcing issues – and too many ‘small’ projects
• Gates not working – never say ‘no’; too financially-based; no discipline

9:15 Interactive Exercise A: What’s wrong with the NPD and Idea-to-Launch methods in my company? What needs fixing?

9:45 Networking Break

10:00 Making Your Idea-to-Launch or Gating System Adaptive: Iterative with Spiral Development 
• Rapid iterations with customer validations
Strategic pivots and the MVP (minimum viable product)
• Getting your customers on board for fast feedback
• Different versions of Stage-Gate for different types of projects
• The Risk-Based Contingency model
• Using the Five I’s Innovation Project Canvas

11:40 Interactive Exercise B: Employing adaptive and iterative methods for our business

12:10 Networking Lunch

1:10 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

1:25 The Agile-Stage-Gate Hybrid Model (Using Agile Development for Physical/Hardware Products)
• Borrowing Agile from the IT world – the Agile Manifesto and Agile Principles
• What Agile Project Management is: time-boxed sprints, scrums, backlog, burndown charts, definition of done, dedicated cross functional teams
• The difference between these two systems? How do they fit together?
• When each works best – projects within a stable environment vs. projects with uncertainty and highly dynamic environment
• How Agile can be integrated into Stage-Gate
• How the Agile-Stage-Gate hybrid model handles manufactured new product

2:45 Networking Break

3:00 Interactive Exercise C: Reflection & Exchange about the Agile-Stage- Gate approach in our Business

3:30 How to Integrate Agile Project Management into an Idea-to-Launch Gating System – The Best f The Agile-Stage-Gate Hybrid Model 

• Details of the Agile-Stage-Gate hybrid system
• Modifications needed for manufactured products
• Why this hybrid approach works – results you should expect - examples and illustrations
• Results from industry, examples and illustrations
• Challenges in making it work…continued tomorrow

5:00 Questions from the ‘Hot Questions Board’ – Interactive Q&A Session

5:15 Wrap Up of Day 1

Day 2

7:30 Coffee & Continental Breakfast

8:00 Review Day 1 and Questions from the ‘Hot Questions Board’

8:15 Continue with Integrating Agile into Stage-Gate

9:15 Interactive Exercise D: Agile-Stage-Gate Hybrid Model – Key Take- Aways

9:45 Networking Break

10:00 Accelerated and Faster to Market

• A leaner system – removing the waste with value stream analysis
• Designing in Post-Launch Reviews for continuous improvement
• Accelerating the system via concurrent tasking
• Resourcing projects properly – dedicated resources to drive projects to market
• Sharpening the fuzzy-front end – better scoping to speed projects to market

11:15 Interactive Exercise E: How can we accelerate our new-product projects?

11:45 Questions from the Hot Questions Board -- Interactive Q&A Session

12:00  Networking Lunch

1:00 Picking the Right Projects – Integrating Agile into Effective Portfolio Management 
• Gates, and committing the resources to development projects - getting dedicated project teams
• Making tough Go/Kill decisions
• Go/Kill criteria and methods
• Learning when and how to say ‘no’ – a ‘correct kill’ is a sucesss!
• Getting rid of the bureaucracy, streamlining the gates

2:30 Interactive Exercise F: Integrating Agile into Effective Portfolio Management

3:00 Networking Break

3:15 Highlights of the Seminar - The Main Take-Aways 

3:45 Interactive Exercise G: Next Steps in Our Company (with feedback)

4:15 End of Seminar, Beginning of Making It Happen in Our Company; Depart



Workshop ParticipantsWho Should Attend

This Master Class is designed for executives, senior managers and project managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management. Applicable to manufacturers and service industries, both consumer and business-to-business products. Any organization that has gated processes in place should be re-evaluating their approach to keep up with today's fast-paced, super-competitive marketplace.

Tailored specially for those in the manufacturing and physical-product sectors.

This workshop is also highly recommended for teams (group rates available).


What Participants Say About Dr. Cooper's Workshop:

“Bob Cooper is an academic with a ‘hard hat’ – his concepts are thoroughly research-based and yet his experience is practical and implementation focused.” --Scott R. Foust, SVP First Data Corporation, USA

“ has been a long time since I’ve walked away from a course with so much useful information and a list of must dos!” --Chuck Williams, Technical Director, Avery Dennison, USA

"Dr Cooper has already been #1 in NPD for years and makes excellent presentations. He always comes up with practical solutions.” --Dr Mario G.R.T. de Cooker, Senior Technology Advisor, DSM, The Netherlands

 "The professional content of the course is highly relevant and was elegantly presented by Robert Cooper. Especially all good examples and case stories from 'the real world' were great!" --Bo Jorgensen, Head of Automotive Product Development, Bang & Olufsen, Denmark

"Very thought provoking with real-world examples" -- Don Berthaume, New Product Development Marketing Manager, MGK

"Outstanding...Learnings - Agile - when to use, Tune up portfolio management. How to accelerate stage-gate and how to run a gate meeting."  Jim Gurnee, Corporate Director, Advanced Manufacturing Chemicals, Dow

"It was a great course where you are able to really understand the model and learn tips and tricks to improve your [regular] stage gate." -- Hector Adrian Alvarado Suarez


Seats limited, reserve yours today!

Dates/Schedule: The workshop will be held March 7-8, 2018. Registration and continental breakfast begins at 8:00am on March 7, the session begins at 8:15am. The workshop concludes at 4:00pm on March 8, 2018.

Registration Fee:
$1995 per person. Fee includes course materials, continental breakfast, lunch, networking reception and post-workshop follow-up. Group Discount: Teams of 3 or more that register together may deduct $100 each from the fee.


The workshop will be held at special group rate of $159/night:

4400 West Cypress Street 
Tampa FL 33607

Reserve your room online

No-Risk Guarantee:
Your satisfaction is 100% guaranteed – money-back or credit. If you’re not satisfied with the quality of this program, let us know in writing and we will refund your registration fee.

You may send a substitute attendee in your place at any time with no penalty (please inform us in advance). Cancellations made within 5 business days of the event are subject to a $500 administration fee or the full fee can be credited towards a future Management Roundtable event. No-shows are liable for the full fee.

Workshop Attire:
Business casual.


How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.