In this two-hour
session, you will have the opportunity to have an
intimate discussion with Henry Chesbrough and hear
his latest insights on the common challenges
companies encounter as they implement and roll out
their Open Innovation initiatives and some effective
strategies for how to address these critical issues.
Specifically, he will examine how to:
-
Develop processes
to search outside for external ideas and
technologies
-
Create processes
to receive external technologies and carry them
through into the market
-
Breakdown
internal resistance to allowing unused internal
ideas and technologies to go to the outside
-
Experiment with
alternative business models and determine which
are right for your company
-
Manage multiple
business models inside a single company
To make the
session more robust, attendees are highly
encouraged to bring their own challenges to the
workshop to enable the group to apply their
learnings to current issues across multiple
industries.
Henry Chesbrough is Executive Director
of the Center for Open Innovation at the Haas School
of Business at UC Berkeley. He holds a Ph.D. in
Business Administration from the University of
California-Berkeley, an MBA from Stanford
University, and a BA from Yale University, summa cum
laude. His research focuses on managing technology
and innovation. His book, Open Innovation (Harvard
Business School Press, 2003), articulates a new
paradigm for organizing and managing R&D. His most
recent book, Open Business Models (Harvard Business
School Press, 2006), extends his analysis of
innovation to business models, intellectual property
management, and markets for innovation.
