This year's event will explore how companies can expand their technology scouting efforts and integrate multiple open business models to achieve higher returns on their open innovation investments.  See the preliminary agenda.

CoDev ’09 will address the following key issues:

• What are the key components necessary to build a successful open innovation capability

• How to determine the right open business model(s) for your company and how to get started?

• How to evolve your company culture to drive higher value deals? What tools and approaches work best to break down cultural barriers?

• What governance structures are most effective in supporting open innovation?

• Effective strategies for building senior management engagement and support

• Open innovation scorecards – what metrics should be used? Are the metrics for open innovation unique?

• How do you tap into Venture Capital firms to source for innovations?

• What tools and enablers do you need in place to effectively support open innovation efforts

Conference Chairperson:

Cheryl Perkins,
President and Founder of Innovationedge™ LLC
former Sr. Vice President and Chief Innovation Officer for Kimberly-Clark and leading innovation thought leader.

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"Cheryl is an excellent facilitator, good at motivating [the] audience...Provided a good take-home message. She is a highly experienced person in open innovation."
Ravi Mulukutla
Meadwestvaco

Conference Highlights:

• Special kick-off – a one-to-one interview with Henry Chesbrough, author of Open Innovation and Open Business Models and acclaimed thought leader on Open Innovation, on the latest trends and future Open Innovation insights.

• Current speaker confirmations include open innovation ambassadors from KRAFT, R.J. Reynolds, P&G, Colgate, HP Labs, Cadbury, WD-40, Frito-lay and more.

• 4 in-depth pre-conference workshops on The Key Steps to Structuring the Deal, Global IP Management in an Open Innovation Environment, Open Innovation Metrics and Building an Open Innovation Framework for Implementation and Ongoing Success

• Special Clinic with Henry Chesbrough on Alternative Business Models for Open Innovation – Overcoming Obstacles and Developing Processes for Success (limited to 25 participants)

• Dynamic panel session with leading open innovation industry experts on the latest trends and insights on open business models and how to get started

• Open Innovation Metrics Quiz Show – put our experts to the test and find out how leading companies are measuring their OI performance and what key metrics are being implemented to ensure maximum ROI

Conference Info:

Confirmed Faculty

Henry Chesbrough
Executive Director of the Center for Open Innovation, Haas School of Business, UC Berkeley

Owen Carryl, PhD.,
Sr. Group Manager, Open Innovation, Frito-Lay

George Dies
Director, Strategic Planning and Research Operations, HP Labs

Paul France
Principal Engineer, Technology Entrepreneur, Procter & Gamble

Paul Germeraad
President, Intellectual Assets, Inc.

Steve Goers
VP Open Innovation, Kraft

Alex Kandybin
VP, Booz & Company

Nik Modi
Director, Senior Analyst -Household Personal Care and Tobacco, UBS Investment Research

Sarah Pearson, PhD.
Open Innovation Champion, Cadbury

Dennis Potter
CIO, R.J. Reynolds

Mary-Beth Robles
VP External Innovation, Colgate

Gene Slowinski
Director, Strategic Alliance Research
Rutgers University

John Tao
Vice President, Open Innovation, Weyerhauser