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Eric Von Hippel Interview on Social Media, Innovation and the Future of Product Development

Location: Your office

Date: Wednesday, July 21, 2010

Time: 12:00pm - 1:00pm ET


Question and Answer Session with Dr. Eric Von Hippel and Deborah Schultz

July 21, 2010 at 12:00pm - 1:00pm ET

Eric Von Hippel, Professor, Management of Innovation, MIT Sloan School of Management

Deborah Schultz, Partner, Altimeter Group

The social media buzz is hard to avoid, and social media is having a major impact on outbound marketing (particularly in business to consumer products), public relations, human resources, information technology and legal, but what impact will social media have on innovation and the development of new products? This exclusive interview session with Dr. Eric Von Hippel, a visionary on the role of users in the innovation process and Deborah Schultz, a pioneer in the field of applying social media techniques to the innovation process, will tackle this and many other questions -- including those submitted by the audience.

SPACE FOR THIS SESSION IS LIMITED - reserve your place today!

There is a $49 fee to participate in this session. Once youre registration is received, you will be sent the call-in phone # and access codes for the webinar portion of the event.


Submit a question for Eric Von Hippel using the form below - if your question is chosen to be asked during the session, we will refund your registration fee.   

Can't make the live session? You can still submit your question for Dr. Von Hippel. If your question is chosen to be asked, we will send you a complimentary transcript of the call.




Session Leaders

Eric von Hippel is T Wilson Professor of Innovation at the MIT Sloan School of Management, and also a Professor of Engineering Systems at MIT.  His academic research examines the sources and economics of innovation.  He is a recipient of honorary doctorates from Copenhagen Business School (2007) and Ludwig-Maximillians University in Munich (2004). He was a fellow at the Canadian Institute for Advanced Research, and served as Sir Walter Scott Distinguished Professor at University of New South Wales in Australia. He has founded and participated in startup firms, and is a founder of the entrepreneurship program at MIT. He serves on numerous editorial advisory boards for academic journals and is an active researcher with numerous international collaborators. His most recent book is "Democratizing Innovation" (MIT Press, 2005). Copies of this and of his book “Sources of Innovation” can be downloaded free of charge from his MIT Website at

Professor Von Hippel is known for pioneering research that has shown how product lead users are often the developers of successful new products, rather than the manufacturers as has been commonly assumed. This research, along with that of collaborators and others, is now triggering a major rethinking of how the innovation process works. The emerging view that users are at the center of the innovation process promises to trigger major changes in company business models and also in government policymaking on innovation-related matters.  Denmark recently became the first country to adopt support of user-centered innovation as national policy

Professor von Hippel has developed practical tools that enable product manufacturers to more efficiently participate in user-centered innovation processes.  These tools are used by companies world-wide

Deborah Schultz is a Partner with the Altimeter Group where she leads the Innovation and Design practice focused on bringing together the complete ecosystem of disruptive technologies for experimentation, active learning and real-world application. She is an Internet industry veteran and early open web advocate focused on the adoption and impact of the social web on culture, society & business.  She has worked with and advised startups, Fortune 50s and VC’s on technology adoption.  Most recently, she consulted with Procter & Gamble where she architected the P&G Social Media Lab to study the impact of the social web on customer relationships and the business benefits of “open innovation.” She continues as a member of P&G’s Digital Advisory Board.  Previously, Deborah was a Director at Six Apart, ran her own technology consultancy firm, was a management consultant, and spent five years at Citibank where she developed many of the global bank’s first internet initiatives. One of her proudest accomplishments was launching the Downtown Info Center, a lower Manhattan community center & online hub to revitalize lower Manhattan after the attacks of September 11th. The former Manhattanite is now a tireless road warrior and can be found in SF, NYC, or Tel Aviv. But wherever she is, she’s always ‘connected’.

What you will learn

  • What impact social media will have on innovation
  • How to engage with a community of users to spur innovation
  • How to get started using social media

How to access this session

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)