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Breakthrough Innovation 2: Opportunity Engineering

Part 2 of a two-part Innovation Guru Mini-Series

Location: Your office

Date: Wednesday, May 26, 2010

Time: 1:00pm - 2:30pm ET

Overview

Opportunity Engineering (“OE”) is a process whereby managers can effectively drive top line growth through innovation with less risk. It is a mindset as much as it is a process that replaces “Go/No Go” decision making with a more fluid style when dealing with uncertain business investments. Research shows that there is no relationship between top line growth and R&D spending and the reason is that the culture in most companies is not conducive to bringing new products and services to the market. OE is a straightforward tool that will enable you to engineer the risk out of uncertain opportunities so that you can pursue more high-payoff innovations. 

Alex van Putten and Ron Pierantozzi will draw on their combined research and industry experience to explain how:

 

  1. Opportunities are found in uncertainty.
  2. Uncertainty can be managed allowing for top line growth while decreasing risk.
  3. Adoption of the agile OE management process limits cost and saves time.

They will show how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. Specifically you will learn how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks and tease out key challenges and vulnerabilities.

Using these techniques, you can escape the mindset that limits investments to low-impact innovations and begin pursuing serious growth opportunities.

Key takeaways:

  • Access to slides used during the session via webinar technology Your questions answered live during the session with follow up questions by email
  • Summary set of slides available to participants after the session
  • FREE copy of Unlocking Opportunities for Growth

Session Leaders

Alexander B. van Putten, principal of Cameron & Associates LLC, co-author of Unlocking Opportunities for Growth

Alex van Putten brings both entrepreneurial and corporate experience to his consulting practice and teaching at Wharton. He is a principal of Cameron & Associates LLC and an adjunct faculty member at the Wharton School of the University of Pennsylvania where he has been teaching graduate students since 1993. He is actively involved with executive education programs at Wharton, Duke CE, and Melbourne Business School where he lectures on issues surrounding innovation, corporate entrepreneurship and strategic growth.

Prior to teaching at Wharton Mr. van Putten was in business for 20 years. He was a general partner in Norton & Co. a substantial arbitrage partnership and he has been an advisor, investor, and board member of several technology ventures. He gained senior level corporate experience

as a division manager at Chrysler Capital Corporation where he was responsible for a significant investment portfolio. Earlier he worked in the investment departments of Bankers Trust and Safeguard Insurance Companies.

Mr. van Putten studied at Boston University, Columbia University and the Wharton School, and is a DBA candidate at Edinburgh Business School. He is the co-author with Ian MacMillan and Rita Gunther McGrath of “Global Gamesmanship: Competing in Multiple Markets” Harvard Business Review May 2003; “How to Make Real Options Really Work” written with Ian C. MacMillan, Harvard Business Review December 2004; “Using Real Options Discipline for Highly Uncertain Technology Investments” co-authored with Ian MacMillan and Rita McGrath published in Research-Technology Management Journal of the Industrial Research Institute, January-February 2006; and Unlocking Opportunities for Growth co-authored with Ian C. MacMillan for Wharton Publishing.

Ron Pierantozzi, Partner, Cameron and Associates, LLC, former Director, New Business Development, Air Products & Chemicals

Ron Pierantozzi is currently a partner in Cameron and Associates, LLC, an innovation consulting firm in Philadelphia.  He works with both large organizations and small start up companies on growth strategies and technology innovation.  He is the former CEO of PPT Research, a materials technology company in Allentown, PA. He retired from the management ranks of Air Products & Chemicals, Inc, where he served in a variety of technology and business leadership positions over a 28 year career. Ron previously served as Air Product’s Director, New Business Development, which focused on new venture creation and technology transfer. This involved a wide range of duties that included identifying and commercializing new technologies, forming and incubating new technology-based ventures, managing external partnerships and forming market alliances, and investing in both early and late stage companies working through high profile VCs. Ron continues to work closely with VCs in the advanced materials and machine-to-machine sectors, where he provides expertise in market strategy and business valuation.

Ron also served as Director of Technology with Air Products and Chemicals, Inc. in both the gas separations area and industrial chemicals. Ron is an inventor/co-inventor, and holds of 32 U.S. patents and authored 16 publications. His most recent publications “Implementing a Learning Plan to Counter Project Uncertainty” with Mark Rice and Gina O’Connor was published in Sloan Management Review, January 2008 and in December 2009 the Harvard Business Review article, titled “Create Three Distinct Career Paths for Innovators” with Gina O’Connor and Andrew Corbett was published.

Ron is a lecturer at Wharton Business School, where he teaches classes on innovation and entrepreneurship. He is also a member of the faculty for the program on Corporate Entrepreneurial Leadership at the Danish Technical University, where he conducts a seminar on developing business plans for the global enterprise. He was an executive in Residence at RPI’s Lally School of Technology Management for the 2007-2008 academic year.

Ron received his B.S. in Chemistry from Temple University and his Ph.D. in Inorganic Chemistry from The Pennsylvania State University.

What you will learn

Alex van Putten and Ron Pierantozzi will draw on their combined research and industry experience to explain how:

  1. Opportunities are found in uncertainty.
  2. Uncertainty can be managed allowing for top line growth while decreasing risk.
  3. Adoption of the agile OE management process limits cost and saves time.

They will show how to systematically structure high-potential projects to limit downside exposure and boost your potential upside. Specifically you will learn how to define the scope of investment opportunities, identify key drivers of potential profits, document assumptions, design out major risks and tease out key challenges and vulnerabilities.

How to access this session

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EST)

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