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e-Learning Masterclass on Technology Scouting and Crowdsourcing to Accelerate Innovation

Date: March 7 - 16, 2016

Location: eSeries -- 3/7, 3/9, 3/14 & 3/16

Using crowdsourcing and scouting to accelerate the development of innovative new products and services

Organizations are increasingly looking outside to find innovative solutions to customers’ needs. Crowdsourcing and technology scouting are two popular approaches that often lead to breakthrough products and services. Unfortunately, just as often these initiatives lead to disappointment. In this four-part webinar series, you will learn how to gain the benefits and avoid the pitfalls of these techniques. Drawing on over four decades of experience, renowned innovation expert Jay Paap will tell you when and how to use scouting and crowdsourcing to accelerate your organization's efforts. Each session starts at 10am EST (9am CST, 7am PST) and is roughly 75 minutes including Q&A.


Part 1: Using Tech Scouting and Crowdsourcing to Drive Innovation - an overview of how innovation works, why it can be difficult, and how scouting and crowdsourcing can help. 

Live Broadcast Date: Monday, March 7, 2016 

  • Sticky information - the challenges to finding the information you need
  • Keys to identifying the unmet needs that drive innovation – the concept of leverage
  • Keys to identifying the technologies that lead to wins – why past success can be a barrier to innovation
  • How external scouting and crowdsourcing can help - it's all about tapping into the information that will stimulate innovative solutions to real drivers


Part 2: Getting Results from Crowdsourcing - the nuts-and-bolts of setting up a challenge

Live Broadcast Date:  Wednesday, March 9, 2016 

  • Crowdsourcing defined; the range of internal and external options available
  • Finding the right ‘crowd’ – how to focus on tribes or communities of interest
  • Posing the question – framing the challenge properly in terms of needs not wants, and balancing specificity with generality
  • Building support before posting the challenge – using the sell-design-build framework; the mechanics of posting, reviewing, revising, and ending the challenge
  • Using the output – the trick is to focus on the underlying technologies, not the ideas

Part 3: Keys to Effective Tech Scouting provides details on how to maximize results; outlining the steps necessary to identify creative solutions and increasing the odds they will be developed and used.

Live Broadcast Date: Monday, March 14, 2016

  • Scouting defined: finding information to support problem-solving and decision-making - knowing when to scout; the range of decisions where better technical intelligence can make a difference
  • Framing the search – using the APE model for rethinking your problem in generic terms - where to look – tools and techniques to tap into sources of technical information - keys to successful scouting - traps to avoid that limit the possibilities - using the output – the focus is on better decisions not doing deals

Part 4: Managing Collaborations: Using the Alliance Strategy Process (ASP) shows how to use the ASP framework to position yourself for successful collaborative relationships when partnering is necessary.

Live Broadcast Date: Wednesday, March 16, 2016

What you should consider before, during, and after the deal is made.

  • Reasons for collaborating with others – it's more than filling gaps
  • ASP - a strategic framework for approaching collaborative relationships
  • Prepare – know why you are searching and set up the organization for success
  • Search – use a scouting rather than a procurement mindset
  • Decide - factors for assessing options and candidates
  • Manage – working effectively and ending when the time is right

You can register for all four sessions for just $495*.  

Use this highly practical, convenient, and engaging series to launch or boost your own innovation and scouting program. Rally your team. Learn from peers and benchmark your organization's efforts against those of industry leaders.You will receive proven guidelines and have the opportunity to ask questions before, during, and between sessions.

All sessions will be recorded and available for 90 days after. Don't miss this opportunity to learn from Dr. Jay Paap, one of the world's leading authorities on innovation and technology scouting. If you are not 100% satisfied, just let us know and your registration fee will be refunded.There is no risk, reserve your place today!

* you may register for the individual sessions for $195/session

Register Now

 

 

About the Instructor

Jay Paap is President of Paap Associates and is one of Management Roundtable’s most highly rated instructors. He also serves on the faculties of the Industrial Relations Center at Caltech and the Executive Program at The Sloan School (MIT), is a Fellow of The Society of Competitive Intelligence Professionals, and a PDMA Certified New Product Development Professional. He received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organization design.

Dr. Paap is a much respected and sought-after speaker at workshops and conferences around the globe; he is the co-author of 'Anticipating Disruptive Innovation' which received the Maurice Holland award as the best practice article in Research Technology Management.

He has been active in the management of technology for almost 50 years, and has consulted with industrial and governmental organizations for over 40 years. Prior to founding Paap Associates, Jay was Partner at Data and Strategies Group, Principal at Ampersand Ventures, Director of Corporate Consulting at Venture Economics, and Associate Director of the Technology Management Group at Pugh-Roberts Associates. Before entering consulting, Jay was an officer in the US Air Force, responsible for developing and deploying advanced electronics equipment.

In 1992 he founded and ran the Commercialization Roundtable in which senior business development managers from major companies met every two or three months through 1995 to share experiences on open innovation and develop best practices concerning how major corporations can effectively commercialize new technology based concepts and businesses. Among the members of the Roundtable were AT&T, Digital, Dow, DuPont, GTE, IBM, MCC, Motorola, and Xerox.

 

By participating in this exclusive series, you will receive:

  • Proven guidelines to identify untapped customer needs and develop breakthrough, market-winning solutions 
  • Ways to solicit and filter external ideas - how to construct a challenge to get quality results; how to evaluate commercialization potential.
  • Criteria to decide when to make, buy or partner; the scouting (versus procurement) mindset  
  • Tapping the full range of potential innovation sources -- entrepreneurs, universities, government labs, customers, suppliers, and more 
  • Little-known methods to find and secure new technologies before your competition
  • How-to's and matrices to formalize and systematize your search - no more haphazard hoping for luck
  • Answers to your specific questions from one of the world's foremost experts on this topic
  • Complete set of slides and recording to share with others in your organization
  • Benchmarking insights and implementation examples from industry leaders

 

 

Session 1:  Setting the stage: The role of crowdsourcing and scouting in making innovation happen. The starting point -- information not ideas

  • Sticky information - the challenges to finding the information you need
  • Keys to identifying the unmet needs that drive innovation – the concept of leverage
  • Keys to identifying the technologies that will help you get there – why past success can be a barrier to innovation
  • How external scouting and crowdsourcing  can help - its all about tapping into the information that will help stimulate innovative solutions to real drivers

Session 2: Crowdsourcing: It's not about ideas:

  • Crowdsourcing defined and the range of internal and external options available
  • Finding the right ‘crowd’ – the need to focus on tribes or communities of interest
  • Posing the question – the importance of framing the challenge properly in terms of needs not wants, and balancing specificity with generality
  • Building support before posting the challenge – using the sell-design-build framework - the mechanics of posting, reviewing, revising, and ending the challenge
  • Using the output –  the trick is to focus on the underlying technologies not the ideas

Session 3:  Scouting: It's not about deals

  • Scouting defined: finding information to support problem solving and decision making - knowing when to scout – the range of decisions where better technical intelligence can make a difference
  • Framing the search – using the APE model for rethinking your problem in generic terms - where to look – tools and techniques to tap into sources of technical information -  keys to successful scouting - traps to avoid that limit the possibilities - using the output – the focus is on better decisions not doing deals

Session 4:   Managing Collaborations: The Alliance Strategy Process (ASP)  

Keys to successful relationships – things to consider before, during, and after the deal

  • Reasons for collaborating with others – it's more than filling gaps
  • ASP - a strategic framework for approaching collaborative relationships
  • Prepare – know why you are searching and set up the organization for success              
  • Search – use a scouting rather than a procurement mindset
  • Decide - factors for assessing options and candidates
  • Manage – working effectively and ending when the time is right

Who Should Attend

This four part series is recommended for anyone involved in technology and product innovation for growth and long-term competitiveness.  It is ideal for VPs, Directors, and Manager of Open Innovation, Scouting, Global Sourcing, Advanced Technology Development/R&D, Strategy, Marketing, and Business Development from all industries.  Multidisciplinary teams are encouraged to listen together - the distance learning format makes it very convenient. Whether you are new to scouting or experienced, you will receive valuable insights enabling better external ideas, greater customer insight, and a higher rate of successful commercialization.

Just a few of the rave reviews Jay Paap's courses regularly receive...

"Best [workshop] I've been to in years."

Rich Marando
Director Technology and Innovation
Dana Corporation Structural Solutions Group

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"This is a valuable tool for corporate planning and an essential competition tool. In two days, an exceptional amount of valuable material was presented and explained."

Len Jenkins, 
VP Technology Development
Crown Technology

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 "Excellent job of [providing] insights on how a technology scout can contribute. "

Tom Mildenhall
Technology Scout
Kimberly-Clark

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"Session provided key elements of tech scouting and outsourcing needed in our R&D program."

Mike Goettel
Engineering Manager
Blount Inc.
 

 

Registration Information

The registration fee is $495/team* (per connection, with as many people as you wish to join you)
* you may register for the individual sessions for $195/session

The E-Learning Master Class with Dr. Jay Paap will take place the following dates:

  • March 7, 2016 at 10:00am EST/ 9:00am CST/ 7:00am PST
  • March 9, 2016 at 10:00am EST/ 9:00am CST/ 7:00am PST
  • March 14, 2016 at 10:00am EST/ 9:00am CST/ 7:00am PST
  • March 16, 2016 at 10:00am EST/ 9:00am CST/ 7:00am PST

Learn directly from Dr. Paap how top organizations are finding new sources of innovation, advancing development, and delivering faster, better results. 

100% no-risk satisfaction guarantee. We are certain you will be delighted, but if not just let us know and we will refund your fee, no questions asked. 

How to register

Register for this event:

Or register by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EDT)

In company training

This session can be brought directly to your site. Benefits include:

  • Lower cost per participant
  • Time savings
  • No travel required
  • Content tailored to your specific needs
  • Implementation is jump-started through team participation and instructor's hands-on guidance

Contact 781-891-8080 for more information and price quote.