Overview

Business has long been built upon the concept of control. Yet social technologies are popping up every day to disrupt this idea and demand a new practice of openness. This phenomenon is changing everything from how we communicate (both internally and externally with customers, partners and suppliers) to how we collaborate and co-create products. Open Innovation has already made companies reexamine the balance between openness and control – the prevalence of social technology tips the scale even more.

The question is: How can you be open and be in control? Charlene Li, one of the foremost experts and pioneers in this emerging field, lays out a new approach that today’s leaders and organizations must adopt for competitive advantage.

On Wednesday July 14, she will lead a special 90-minute audiosession and discussion Innovation and Social Media: Openness vs Control - What’s Your Strategy? at 1pm ET.

Topics to be covered include:

• Why being open and in control is possible
• The characteristics, skills, and behaviors of today’s “open” leaders
• Top company’s policies and procedures
• How you can start crafting an “open” strategy

You will learn how to turn the potential threats of exposure (customer blogs, YouTube, online networking sites, etc.) into expertise and knowledge-capture opportunities. Charlene leads the way using compelling case studies, research, and best practices. In addition she will answer your specific questions and offer feedback on your challenges.

This session promises to be an important and highly engaging one for anyone involved in product development, innovation, marketing, and technology – senior leadership and team attendance is encouraged; there is no additional fee for groups using one phone line.
 

Takeaways

• Access to slides used during the session via webinar technology
• Your questions answered live by Charlene Li during the session with follow up questions by email
• Summary set of slides available to participants after the session
• FREE copy of Open Leadership: How Social Technology Can Transform the Way You Lead

Session Leaders

Charlene Li is a driving force of innovation in business today. Among her honors, Fast Company named her one of the 12 Most Creative Minds of 2008 and Most Influential Women in Technology in 2009. Amazon cited her Business Week bestseller, Groundswell: Winning In A World Transformed By Social Technologies one of the top business books of 2008. And the national media quotes her often: Charlene has appeared in The Wall Street Journal, New York Times, USA Today, 60 Minutes, The McNeil NewsHour, ABC News, and CNN. She graduated from Harvard College and earned an MBA from Harvard Business School.

Charlene’s new book, Open Leadership: How Social Technology Can Transform the Way You Lead has just been released and is already an NYT and WSJ bestseller

Charlene Li is the Founder of Altimeter Group, a strategy firm that provides clients with a pragmatic approach to using new technologies.

What you will learn

Topics to be covered include:

• Why being open and in control is possible
• The characteristics, skills, and behaviors of today’s “open” leaders
• Top company’s policies and procedures
• How you can start crafting an “open” strategy

You will learn how to turn the potential threats of exposure (customer blogs, YouTube, online networking sites, etc.) into expertise and knowledge-capture opportunities. Charlene leads the way using compelling case studies, research, and best practices. In addition she will answer your specific questions and offer feedback on your challenges.