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Leading Second Generation Lean – Challenging the Orthodoxy of Product Development

Session 5 of the 2010 Innovation Leadership Guru Series*

Location: Your office

Date: Wednesday, April 7, 2010

Time: 1:00pm - 2:30pm ET

Overview

 

Initial attempts to apply lean methods in product development met with mixed success. They treated product development like manufacturing, focusing on efficiency and variability reduction. Today, leading companies are using a different approach. They are carefully modifying
lean methods to make them work in an environment of innovation and uncertainty. By focusing on batch size reduction, WIP constraints, and cadence, companies are achieving impressive and simultaneous improvements in cycle time, quality, and efficiency – and ultimately, profit.

In this exclusive session, Don Reinertsen, author of Managing the Design Factory and the new best-selling book, The Principles of Product Development Flow: Second Generation Lean Product Development, will discuss the logic behind this second generation approach and how it overcomes the inherent limitations of a simplistic adoption on lean manufacturing ideas.

He will explain:

1) How the current orthodoxy of product development blocks companies from seeing the real opportunities to improve economic performance.


2) Why invisible and unmanaged queues are the underlying root cause of poor product development performance. Ways to overcome this problem.

 

3) How to adopt second generation lean practices in your organization, including how to gain organizational buy-in.

This session will provide an advanced look at Lean Product Development methods from one of its leading experts.

Takeaways

 

·         Access to slides used during the session via webinar technology

·         Your questions answered live by an expert during the session with follow up questions by email

·         Summary set of slides available to participants after the session

·         FREE copy of The Principles of Product Development Flow: Second Generation Lean Product Development.

 

* NOTE: This is the fifth and final session of Management Roundtable's 2010 Innovation Leadership Guru Series

Session Leaders

Don Reinertsen is President of Reinertsen & Associates and author of the new book, The Principles of Product Development Flow: Second Generation Lean Product Development. He specializes in the management of product development processes. Before forming his own firm, he consulted at McKinsey & Co., an international management consulting firm, and was Senior Vice President of Operations at Zimmerman Holdings, a private diversified manufacturing company. For 30 years he has been bringing fresh perspectives and quantitative rigor to development process management.

In 1983, while a consultant at McKinsey & Co., he wrote a landmark article in Electronic Business magazine that first quantified the value of development speed. This article has been cited in the frequently quoted McKinsey study that indicated “6 months delay can be worth 33 percent of lifecycle profits.” He coined the term “Fuzzy Front End” in 1983 and began applying world class manufacturing techniques in product development in 1985. In 1997, his landmark book, Managing the Design Factory, first introduced the ideas that have become known as Lean Product Development. Don is co-author of the best-selling book, Developing Products in Half the Time. He holds a B.S. in Electrical Engineering from Cornell University and an M.B.A. with distinction from Harvard Business School.

What you will learn

·         How second generation lean helps companies achieve significant improvements in cycle time, quality, efficiency – and ultimately, profit.

·         How the current orthodoxy of product development blocks companies from seeing the real opportunities to improve economic performance.

·        
Why invisible and unmanaged queues are the underlying root cause of poor product development performance. Ways to overcome this problem.

 

·         How to adopt second generation lean practices in your organization, including how to gain organizational buy-in.

 

How to access this session

To purchase access by phone:

Call 1-800-338-2223 or 781-891-8080 (9:00am - 5:30pm EST)