Overview

In September 2009 Walt Disney Co. agreed to pay $4 billion for Marvel Entertainment Inc. The assets acquired were comic book characters like Spider-Man, X-Men and The Incredibles.  That’s right -- $4 billion for intellectual property, but this is not an unusual event.  A recent study of the largest companies in the United States found that patents, trademarks, copyrights, and other intangible assets have exploded as a percentage of the S&P 500’s market value, from 17% in 1975 to 80% in 2005.

As intellectual property becomes central to corporate success, its value and pricing is the essence of almost all economic transactions occurring today. In this session, renowned licensing and royalty expert Russell L. Parr, CFA ASA, will show you how to determine the value of intellectual property.

He will tell you how to determine the pricing of intellectual property for licensing transactions, joint ventures and other types of deals. He will also present detailed data about royalty rates for many different industries and identify the most important factor for determining royalty rates. 

Specifically he will cover:

• Examples of deals -- ranging from early stage technologies to market-tested and commercialized IP -- across multiple industries
• How the key factors of value relate to cost, market potential, and time; what is most important in different situations
• Methods and models for assessing value and calculating royalty rates

He will also answer your individual questions and offer feedback on decisions you may be facing.

This session is highly recommended for CTOs, SVPs and VPs of R&D, technology development, business development, sourcing/scouting, open innovation and finance. Teams may listen together for the same low fee - cost is per phone line, attendance unlimited.

 Takeaways:

1. Access to slides used during the session via webinar technology
2. Your questions answered directly by an expert during the session
3. Access to synchronized Windows Media file of slides and audio after the session

Session Leaders

Russell L. Parr, CFA, ASA is president of IPRA, Inc. (Intellectual Property Research Associates). He is a consultant, author, publisher, and lecturer focused on the valuation, pricing, and strategic management of intellectual property. For over twenty-five years, he has advised his clients about the value and pricing of patents, trademarks, copyrights, and trade secrets. His books are published in Japanese, Korean, Italian, Chinese, and Russian. Mr. Parr’s opinions are used to accomplish licensing transactions, mergers and acquisitions, transfer pricing, infringement damages litigation support, and joint venture equity splits. His clients include multinational corporations, universities, and private inventors.

Past assignments have included the valuation of the Dr. Seuss copyrights and the patent portfolio of AT&T. Mr. Parr has also conducted valuations and royalty rate studies, for technology and trademarks related to pharmaceuticals, semiconductor processes and products, agricultural formulations, automotive, biotechnology, photography, chemical formulations, communications, computer software and hardware, drug delivery systems, flowers, incinerator feed systems, lasers, medical instruments, and motivational book copyrights.

In addition to consulting, Mr. Parr publishes three royalty rate resource books sold all over the world. These books are Royalty Rates for Pharmaceuticals and Biotechnology, Sixth Edition; Royalty Rates for Trademarks and Copyrights, Third Edition; and Royalty Rates for Technology, Third Edition. These books are dedicated to reporting detailed information about the financial aspects of intellectual property transactions, including licensing and joint ventures.

Mr. Parr is a graduate of Rutgers University, having received a Bachelor’s in Electrical Engineering and a Masters in Business Administration. He has also been awarded the professional designations of Chartered Financial Analyst, from the CFA Institute, and Accredited Senior Appraiser, from the American Society of Appraisers. He is a member of the Licensing Executives Society and is on the advisory board of three professional publications, Licensing Economics Review, IP Litigator, and The Licensing Journal.

As an author and co-author, Mr. Parr has created seven books published by John Wiley and Sons, about the valuation, management, and pricing of intellectual property, including Intellectual Property: Valuation, Exploitation and Infringement Damages. In addition he has written twenty-six articles for professional publications such as Les Nouvelles and The Journal of Proprietary Rights. He has made forty-three seminar presentations for organizations including the Licensing Executives Society, the American Intellectual Property Law Association and the World Intellectual Property Organization. He has testified at deposition or trial fifty-five times regarding intellectual property infringement . More information about Mr. Parr, his firm, and its publications can be found at www.ipresearch.com.

What you will learn

• Examples of deals -- ranging from early stage technologies to market-tested and commercialized IP -- across multiple industries
• How the key factors of value relate to cost, market potential, and time; what is most important in different situations
• Methods and models for assessing value and calculating royalty rates