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Design Thinking: Extreme Customer Driven Innovation

FREE WEBINAR

Location: Your office

Date: Friday, July 21, 2017

Time: 1:00pm - 2:00pm ET

Overview

NOTE: This session is an encore rebroadcast

Where do ideas for great products come from? Typically, they start as fuzzy ideas that go through significant refinement on the way to success. But the path is often not clear, and the journey can be long and expensive.

Increasingly, leading companies have been turning to the methods of Design Thinking to help solve these fuzzy, ill-defined problems that can lead to major breakthroughs. Design Thinking offers established methods that help unite business strategy with creative, highly innovative processes for keeping the customer at the center of new product development. 

Learn how to harness Design Thinking to create revolutionary products and solutions that will delight customers and invigorate your product line. 

Faculty:

Matt Belge
President
Vision & Logic

John Carter
Principal
TCGen, Inc.

These methods have been proven in a wide range of business applications – from Travel, to Packaged Goods, to eCommerce, to Health Care, to Financial Services and beyond. As the Wall Street Journal recently said “Forget B School, D (Design) School is Hot!”

What You Will Learn

In this webinar, you will learn the methods of Design Thinking that many organizations are now adopting as the “go to” method to deliver fresh solutions to challenging business problems. Specifically, you will learn how to:

  • Set up your team for maximum effectiveness
  • Use rapid iteration techniques to generate potential solutions
  • Implement extreme customer involvement methods for deeper insight and understanding
  • Leverage diverse, cross-functional teams for better ideas and better buy-in
  • Interpret seemingly ambiguous customer needs into solvable objectives


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Session Leaders

Matt Belge
President
Vision & Logic LLC

Matt Belge is a recognized leader in the field of user experience design (UX) a field that pioneered many of the methods now used in Design Thinking. Matt has helped clients design and implement innovative, customer driven products since 1993. Matt has spoken at international conferences, lectured at leading universities (including Boston University and Harvard), designed award winning products, and published articles in leading scientific journals on human computer interaction. Most recently, Matt spent 6 months working with world renowned experts from the Stanford “d” School on behalf of a major, world class financial services company. Matt has helped trained dozens of VP level, senior executives in Design Thinking methods.


John Carter
Principal
TCGen, Inc.

John Carter has been a CEO, founder, and a widely respected advisor to technology firms over his thirty five year career. As Principal of TCGen Inc., he has advised technology firms large and small in strategy and operations, and currently serves on the Board of Directors of Cirrus Logic (CRUS).  John has raised private equity to successfully execute a rollup in the Consumer Electronics sector (Klipsch) and he has assumed roles of CEO and CTO.

He was the founder and a Principal of Boston-based Product Development Consulting, Inc. (PDC), a leading organization in advising Fortune 500 companies in the areas of research, development, and marketing.

Before starting PDC, John was Chief Engineer of BOSE Corporation where he managed the development of technologies such as the Wave Radio and the Noise Reduction Headphone. He earned his MS in electrical engineering from the Massachusetts Institute of Technology and a BS in engineering from Harvey Mudd College in Claremont, CA.


 

What you will learn

 In this webinar, you will learn how to:

  • Set up your team for maximum effectiveness
  • Use rapid iteration techniques to generate potential solutions
  • Implement extreme customer involvement methods for deeper insight and understanding
  • Leverage diverse, cross-functional teams for better ideas and better buy-in
  • Interpret seemingly ambiguous customer needs into solvable objectives