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The Power of the Customer Development Model

Applying the Scientific Method to Innovation

Location: Your office

Date: Monday, September 18, 2017

Time: 1:00pm - 2:30pm ET

Fee: Free

Overview

NOTE: This session is an encore rebroadcast

When it comes to helping startups and innovators succeed, “Customer Development” is the path chosen by hundreds if not thousands of entrepreneurs each year. This rigorous methodology, developed by serial Silicon Valley entrepreneur Steve Blank, brings what is often called the “scientific method” to the typically chaotic, seemingly disorganized startup process. This rigorous, step-by-step process can also help innovators in big company intrapreneurships ”get it right” long before they bring the product to market.

In this one hour webinar, you will learn the key elements of the powerful Customer Development process and how its core steps—Customer Discovery and Customer Validation— really work. The webinar will be led by Bob Dorf, co-author of the Startup Owner’s Manual, and himself a serial entrepreneur who teaches Customer Development throughout the world.

In this webinar, you will learn:

  • Learn what’s wrong with traditional product development methods
  • Understand the way successful startups ”search” for a business model
  • Explore the critical first step, ”Customer Discovery,” learning how to get business models right


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Session Leaders

Bob DorfBob Dorf is one of the most recognized and knowledgeable Customer Development experts on the planet. He is a serial entrepreneur, speaker, author, and recognized adviser on various startup company strategies, including customer development and the Lean Startup concept.

As the retired founding CEO of Peppers and Rogers Group, the preeminent CRM consulting practice, Dorf is considered a leading strategist in the field of Customer Relationship Management. His work has helped conceive and implement one-to-one marketing strategies for leading organizations ranging from the American Cancer Society to Jaguar Cars, 3M, Bertelsmann, Charles Schwab, Ford, Hewlett Packard, Oracle, Prudential Securities, among others. Bob Dorf currently runs K&S Ranch’s consultancy with his business partner, co-author and friend of 20 years, Steve Blank, helping large companies and corporations deploy customer development strategies through workshops and hands-on exercises.

What you will learn

In this webinar, you will learn:

  • Learn what’s wrong with traditional product development methods
  • Understand the way successful startups ”search” for a business model
  • Explore the critical first step, ”Customer Discovery,” learning how to get business models right