Overview

Dr. Robert G. Cooper will answer the burning questions on product development and innovation from the product development community on June 4, 2009.

The questions were submitted by members of the Management Roundtable network and the most compelling questions will be addressed in this 60 minute session/

Session Leaders

Dr. Robert G. Cooper, author of best-selling books Winning at New Products and Portfolio Management for New Products, has published more than 95 articles on new products, R&D and innovation management. Cooper is Professor of Industrial Marketing and Technology Management at McMaster University (Ontario, Canada) as well as founder and president of the Product Development Institute.

Recognized as one of the leading authorities in the field of innovation, technology and new product development, Cooper’s methods have been introduced globally by many companies including P&G, 3M, ABB, AT&T, Carlsberg, Caterpillar, Dow Chemical, Dupont, Exxon Chemicals, HP, ITT, Kraft Foods, Kennametall, Lego, Pfizer, VISA and many others.

Recently named ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration.

What you will learn

During this session, Dr. Cooper will address the evolution of the product development process as well as effective portfolio management practices.