Overview

With regard to innovation, many businesses are falling short of expectations and playing the blame game to explain why.  For example, Six Sigma has been unfairly criticized as being too rigid to innovate within its framework, and the phase gate process has been labeled a “roadblock” to an innovation pipeline. 

Certain processes certainly can stifle innovation when used inappropriately, but there are more fundamental problems to address first.  Ask yourself the following questions about your business: 

·         Have we actually measured how well-informed we are about the market?

·         Do we understand the difference between assumptions and knowledge?

·         Do we manage our innovation using fixed numbers or do we simulate outcomes with tolerances?

Predicting the market performance of an innovative idea requires an understanding of the difference between data and knowledge. More importantly, an innovation manager must plan how to meet customers' needs based on their behaviors.  This becomes straightforward through the use of predictive analytics, and the yield of successful innovative products in a balanced portfolio becomes much more predictable no matter which development processes are ultimately engaged.

To find out how you can increase the certainty of meeting customer needs with innovative new offerings, plan on attending Management Roundtable’s audiosession, Predictive Analytics: Using Statistics in Business Innovation on Wednesday, October 7, 2009 at 1pm ET/10am PT.

In this 90-minute interactive session, innovation expert Anthony Lemus will share:

• how statistics can be used to assess customers' behavior and how a consumer becomes a customer of your innovation.
• elements of economics game theory
• application of predictive analytics to make better innovation decisions

Overall, participants will see how predictive analytics will improve a businesses product portfolio pipeline, create a data-driven marketing organization, confidently lock the correct design attributes, define practical forecasting, and utilize data more effectively.

This session is ideal for managers of Product Development, Innovation, R&D, Operations, Strategic Business Development, Marketing, Quality Assurance, and Process Engineering. Teams may listen together for the same low fee - cost is per phone line, attendance unlimited.

Takeaways:

   1. Access to slides used during the session via webinar technology

   2. Your questions answered directly by an expert during the session

   3. Access to synchronized Windows Media file of slides and audio after the session

Session Leaders

Anthony Lemus 
Co-founder and Senior Partner 
Value Creation Institute, LLC

Anthony is a co-founder and Senior Partner of Value Creation Institute, LLC. He is the former Senior Vice President of Six Sigma Business Development for Citigroup. Within the financial services industry, Anthony and his team deployed a Six Sigma business strategy, which provided cost savings and a strategic alignment enabling the corporation to become more competitive in a dynamic economic environment. Before Citigroup, he was the Corporate Executive Director of Six Sigma Design Excellence for Johnson & Johnson’s Medical Device and Diagnostics business group, and prior to that, he was Director of Advanced Research and Development at Advanced Sterilization Products, also a Johnson & Johnson company. He has over 20 years experience in new product development, process design, and strategic business development.

Anthony is a certified Six Sigma Master Black Belt and assists companies in using Six Sigma to improve competitiveness, streamline operation workflows cross-functionally, enhance portfolio management techniques, develop robust products, improve NPD pipeline health, and design fact-based business strategies through decision effectiveness. Anthony is a control systems electrical engineer and physicist with a Bachelors of Science in Engineering Physics from Santa Clara University, and a Masters of Science in Physics from the University of California, Irvine.

In addition to his employment at Citigroup and Johnson & Johnson, he has also worked for Allergan Medical Optics and Pfizer Inc. He holds numerous patents and his design techniques have consistently produced high quality robust. He has also held many cross-functional positions such as R&D, Operations, Strategic Business Development, Quality Assurance, and Process Engineering

What you will learn

In this 90-minute interactive session, innovation expert Anthony Lemus will share:

• how statistics can be used to assess customers' behavior and how a consumer becomes a customer of your innovation
• application of predictive analytics to make better innovation decisions
• elements of economics game theory