Skip to navigation, content

Getting Customer Needs Right from the Start:

How to Use Agile and Design Thinking for Better Results, Faster

Location: Your office

Date: Thursday, November 16, 2017

Time: 12:00pm - 1:00pm ET



Getting Customer Needs Right
Will your new product hit time-to-market goals? Do customers really want what you’re offering? How can you confirm needs quickly and with certainty?

Please join us as product development experts John Carter and Jeanne Bradford explain how leading companies have embraced Agile development and Design Thinking to facilitate decision-making and accelerate time to market. Learn how to apply Innovation Sprints, which combine both, to achieve greater product success, fewer late-cancelled projects, more creativity, and more employee engagement. This is a powerful method that any company in any industry can use for competitive advantage.

Specifically, you will learn how to:
  • Conduct an Innovation Sprint. Eliminate guesswork and wasted time at the front end by combining Agile and Design Thinking with your current process.
  • Select and apply the most impactful components of Design Thinking - creation of prototypes and rapid customer feedback. 
  • Reinforce the core set of Agile best practices based on the Scrum approach; avoid hierarchy and allow the team to ‘swarm’ towards areas where they have passion and can add value.  
  • Unlock creativity and innovation while reducing time to market.  
  • Combine a milestone development process with short interval Sprints; yield a rapid & flexible approach that does not threaten status quo.
John and Jeanne will give real implementation case studies drawn from consumer electronics, complex B2B products, and medical devices. They will describe what these companies did, how they overcame roadblocks, and what benefits they received.  

The session will be live, with interactive Q&A -- be sure to invite your team! 

Includes free bonus Innovation Sprint Readiness Scorecard, a 6-question diagnostic tool to jump start your efforts. Even if you can’t make the date and time, you will receive the Scorecard and link to the replay. 


Session Leaders

John Carter

John has been a CEO, founder and inventor. He has advised technology firms such as Apple, Cisco, Dolby, HP, IBM, and Xerox on strategy and operations. He currently serves on the Board of Directors of Cirrus Logic (CRUS). John has raised private equity to execute a successful rollup in the Consumer Electronics sector and he has held the positions of CTO and Chief Engineer.




Jeanne Bradford

As Principal of TCGen, Jeanne has been a trusted advisor to some of industry’s leading technology companies in the areas of product development, program management and operations. She has led global organizations to deliver compelling products and technologies for leading companies, including Apple, Cisco and Texas Instruments. While leading the ANPP initiative at Apple, Jeanne re-wrote the company’s new product development process, building the core capability that allowed Apple to deliver innovative new products to market.